Mountain Magazine

Danielle Gorski

Magazine Project

November 19, 2009

Magazine Identity and Readership:

Mountain Magazine is a magazine dedicated to skiers and snowboarders who are serious about their respective sports.  The magazine includes information on the best mountains, resorts, and dining, as well as tips on training and reviews of the latest gear.  This magazine is not for day-trippers, it offers a glimpse and review of many luxurious retreats, and as winter gear is often expensive, it does not cater to amateurs. 

Magazine Visual Identity:

This is a visually stunning magazine that utilizes brilliantly colored images to capture the true meaning of serious winter sports.  Many graphics are needed to not only tell the reader, but to show them, where they should go for the latest winter sports.  This is sort of a trendy magazine for skiers and snowboarders, and uses bright, well-matched colors throughout, especially in headings.  The cover I designed adheres to this, as bright colors and action pictures are present on the cover and throughout the rest of the magazine.

Article Visual Identity:

In the cover article, I used an action picture of a skier on the slopes of Colorado to illustrate the deck, which describes that danger that Crested Butte’s steep slopes are in of being groomed over.  I used a picture of these steep slopes to inspire emotion, and bright graphics and colors to match the rest of the magazine.  The yellow stands out against the blue and white of the snow and ski, and matches perfectly with the skier’s jacket as well. 

Article Design Strategy:

The feature page ties the visual and text together with the application of the color in the picture to the text.  This provides contrast to the blue and white in the rest of the picture.  This feeling is carried onto the jump spread, as I did the same thing except with red.  I also used the red in the sidebar and thick lines, as well as blue in the lines and the pull quotes.  The text is bold and colorful and easily readable, with little flair.  It is clean, bold, and sporty.  I use the contrast of bold and medium text throughout the article to create hierarchy, to increase readability, and to maintain a pattern.  I used white space to focus on the images, as they are truly telling the story and adding to text.  I used black, white, red, and blue for the text because those are the colors in the dominant image on the jump spread, and also utilized colored lines to add cleanliness and order. 

Style Sheet:

COVER

Cover Headline: Helvetica Rounded LT Std Black, 110/132, optical kerning, tracking -70

Second Headline: Helvetica Rounded LT Std Black, 33/40, optical kerning, tracking -40

Cover Teasers (Top 3): Tw Cen MT Bold, 29/22, metrics kerning, tracking -20

You’ll Never Guess: Tw Cen MT Regular, 19/21, metrics kerning, tracking -30

Keeping Crested Butte: Tw Cen MT Regular, 18/14, metrics kerning, tracking -50

5 Steps: Tw Cen MT Bold, 44/31, metrics kerning, tracking -30

We Promise: Tw Cen MT Regular, 29/22, metrics kerning, tracking -30

Free Gear: Tw Cen MT Bold, 54/31, metrics kerning, tracking -60

Turn to Page 46: Tw Cen MT Bold 15/14, metrics kerning, tracking -50

Issue Date: Helvetica Rounded LT Std Black, 11/40, metrics kerning, tracking -20

FEATURE SPREAD

The: Baskerville Regular, 34/41, metrics kerning, tracking 0

One: Apple Chancery, 66/80, metrics kerning, tracking 0

Last, Standing: Big Carlson Medium, 70/84, metrics kerning, tracking 0

Deck: ITC Legacy Sans Std Medium, 14/15, metrics kerning, tracking 0

Tens of Millions: ITC Legacy Sans Std Medium, 19/15, metrics kerning, tracking 0

Article Credit: ITC Legacy Sans Std Bold, 13/15, metrics kerning, tracking 0

Photo Credit: ITC Legacy Sans Std Medium, 12/15, metrics kerning, tracking 0

JUMP SPREAD

O: Apple Chancery, 81/98, metrics kerning, tracking 0

Body Copy: Janson Text LT Std 55 Roman, 10/13, metrics kerning, tracking 0

Pull Quotes: ITC Legacy Sans Std Medium, 17/18, metrics kerning, tracking 0

Photo Caption: ITC Legacy Sans Std Book, 10/10, metrics kerning, tracking 0

Sidebar Headline: Bank Gothic Medium, 16/19, metrics kerning, tracking -15

Sidebar Topics: ITC Legacy Sans Std Bold, 16/19, metrics kerning, tracking 0

Sidebar Numbers: ITC Legacy Sans Std Book, 16/19, metrics kerning, tracking 0

Folio Numbers and Month: ITC Legacy Sans Std Book, 9/11, metrics kerning, tracking 0

Folio Mountain Magazine: Arial Rounded MT Bold, 10/12, metrics kerning, tracking 0

Photo Credit: Janson Text LT Std 56 Italic, 9/13, metrics kerning, tracking 60

Document Grid:

I used a very clean grid, with relative uniformity on both sides of the page, and the pictures snap to the grid and the text has no trouble fitting around it.  I chose 3 columns of medium thickness because it matched well with the images, which are the true focus throughout the magazine.  Two columns simply looked too blocky, and four was far too many and looked too busy.  I set the top margin at 2p0, the bottom at 2p2, the inside at 3p0, and the outside at 2p0.  While I used white space to bring greater attention to my images, I wanted to fit as much content as possible on the pages without making it seem too busy or overlap the page, so these dimensions were perfect for me.  I kept the gutter at 1p0 as well because I used an image across the two pages and wanted to maintain its integrity. 

Sources:

Cover Image: http://business.transworld.net/news/st-pattys-day-sick-twisted-event-march-16th-at-diamond-peak/

Feature Spread Pictures: http://www.mensjournal.com/ski-cheap

Main Jump Spread Picture: http://www.snowclub.gr/forums/index.php?s=ed2299325dba1ef18d80aed5c7e0d06d&showtopic=7169&pid=178875&st=120&#entry178875

Small Jump Spread Picture: http://www.flickr.com/photos/kpmst7/663474284/

Barcode: http://www.badgerbooks.com/books/barcode.shtml

Mountain Graphics: my own design

Extras:

I used bright colors throughout the magazine to set off the white of the snow and the blue of the ski that is in most winter photographs.  I made sure to utilize accent colors from the picture itself, such as the orange of the snowboarder’s board on the cover, the yellow of the skier’s jacket on the feature page, and the red of the skier’s jacket on the jump spread.  Bright colors are visually appealing, and I used them to tie the pictures and text together. 

Vanessa Hudgens: Stripped

Christine Bae

Project: Magazine Project

11-19-09

magazine identity & readership:

My magazine, Ladies & Men is a fashion/entertainment magazine that caters to males and females of the young adult age, primarily 18-25. It is a good quality magazine that focuses on fashion such as high-end fashion mixed with affordable fashion that could be worn by both normal people as well as celebrities. It also features stories on people in the entertainment industry such as actors/actresses, musicians, models, etc who are profile worth. The intended readership is really for the younger generation to be entertained as well as informed about the different things that are happening in the entertainment industry as well as what the people in that scene are doing to make a mark in the industry.

magazine visual identity:

Through my magazine design, visually, I want to portray sophistication yet a comfortable and fun atmosphere to the magazine. I want readers to be able to see the magazine as a respectable and classy magazine, yet still entertaining and easy to read. The content in my magazine is also catering to the younger crowd, so it is filled with interesting stories, facts, fun images, and so forth. Overall, the tone of the magazine is a sophisticated, yet fun feel.

article visual identity:

Visually, I wanted to convey a easy and fun read for the audience. I wanted to make sure there was enough spacing and white space throughout the articles, as well as enough visuals to keep the reader from feeling overwhelmed with text. Also, I wanted the visuals to add to the experience and make it as important as the article itself.

article design strategy:

The content of my article uses a Georgia font, making it aesthetically pleasing to look at as well as it being easy to read. The print is also not too small, using a 9.5 font, making it easy for the readers. It's usually very unappealing when a font is too fancy or too small to read, therefore I made sure that the print was clear. Along with the article, I pulled out quotes that particularly would spark the interest of readers- something said that would be unexpected of the featured person, a quote that matches their personality, or just something the readers would not know about the person.

style sheet:

Cover Headline: Lucida Bright Demibold 120/144, 0 kerning, tracking 0

Lucida Bright Demibold 27/22.4, 0 kerning, tracking 0

Cover Teaser: News Gothic MT Bold 17/20, kerning 0, tracking 0

By Line:

DropCap “V”: Savoye LET Plain 9.5/13, 0 optical kerning, tracking -100

Jumpspread: Georgia Regular 9.5/15, 0 kerning, tracking 0

Jump Spread Pull Quote:

quotation marks: Lucida Bright Regular 49/58.8, quote: Lucida Bright Demibold15/15

Sidebar: News Gothic MT Regular 12/14.4, 0 kerning, tracking 0

Title head: News Gothic MT Bold 28/30, metrics kerning, tracking 0

Content: News Gothic MT Regular 12/30, metrics kerning, tracking 0

sources:

http://top40.about.com/od/h/p/vanessahudgens.htm (source of article)

http://allcelebpics.files.wordpress.com/2008/12/vanessa-hudgens031.jpg (black&white photo)

http://www.j-14.com/2009/05/HSM3.JPG (Zac & Vanessa photo)

http://www.mymostwanted.com/gallery/showphoto.php/photo/766182/size/big/cat/ (opening spread photo)

http://i2.pinger.pl/pgr445/e415145b0022908149f23736/02404_Vanessa_Anne_Hudgens_InStyle_UK-1_122_169lo.jpg (pg. 2 pic)

extras:

For the opening feature spread, I played with the main image's colors to create a visually attractive and fun headline and deck. I wanted to play off the colors I was given in order to make the pages cohesive and unified.

Mike Estabrook - magazine project

Magazine Identity & Readership

Though my feature article deals with music, I would want my magazine to focus on art and popular culture in general. My personal interests are not limited to just music and I try to have a deep understanding and knowledge of many topics. So, my target reader would be someone who also wants to be well-read in those areas, and in this case, alternative music culture.

Magazine Visual Identity

Because I want the magazine to convey sophistication, yet also possess an aesthetic that is marketable to all readers, the layout should be polished and simple. As a result, a reader who is not as familiar with the topic can enjoy and absorb the information as much as a reader with more background knowledge. By not overwhelming readers, an inclusive readership can be attained.

Article Visual Identity

I intended to express several ideas with the article’s layout. I wanted to capture the band’s identity/sound and allude to it throughout the design. Informing readers effectively was also an important task. As was the intent with the magazine’s visual identity, the design and complementary imagery/information had to be equally appreciated by fans of the band as well as those who were being introduced to Grizzly Bear through the article.

Article Design Strategy

With the feature spread, I tried to design a layout that could make an initial and accurate impression of the band. I chose a contrast within the hed and dek (arrangement, size and colors) because it represents the opposing qualities of Grizzly Bear: sprawling but oddly organized. This continues with the jump spread. The tilted placement and fragmentation suggests disorder. But the defined pattern I adhered to, instead, creates order. Also, the sidebar is intentionally very simple because, since most readers would not be familiar with these bands, including the featured artist, an influx of detail would make the reader feel like they were cramming. Chaparral Pro is an easy-to-read, visually pleasing typeface that furthers my method of informing without requiring much of the reader.

Style Sheet

Cover Headline:

ITC Franklin Gothic Std

Individual letters: Medium, “W” 170 pt., “I” 240, “L” 180, “D” 130, “L” 360, “Y” 250

“Cohering”: Medium Condensed, 90, 50 kerning (r/i), -25 tracking

Cover Dek:

Monotype Modern Std Condensed, 24, metrics kerning

Sub-dek: Monotype Modern Std Bold, 36, metrics kerning

Byline and Photo credit:

Monotype Modern Std Wide Italic, 12, metrics kerning; Monotype Modern Std Bold, 16, metrics kerning

Jump spread body copy: Chaparral Pro Regular, 9.5/13, metrics kerning

Drop-cap: ITC Franklin Gothic Std, 400, Medium

Pull-quote 1: Monotype Modern Std Bold, 18, metrics kerning

Sidebar title: ITC Franklin Gothic Std Heavy, 36, metrics kerning

Sidebar sub-head: ITC Franklin Gothic Std Demi, 9.5, metrics kerning

Sidebar section titles: ITC Franklin Gothic Std Book Italic, 9.5, metrics kerning

Sidebar descriptions: ITC Franklin Gothic Std Book, 9, metrics kerning

Caption: ITC Franklin Gothic Std Demi, 7, metrics kerning

Pull-quote 2: Monotype Modern Std Bold, 18, metrics kerning

Drop-cap 2: ITC Franklin Gothic Std Medium, 72

Folio: Chaparral Pro 10, metrics kerning

Page number: Regular

Title: Bold

Date: Italic

Document Grid

I chose to set the body copy in four of the six columns because too much text on a spread pushes readers away. The two-column arrangement on each page makes the article easily approached. Also, to enhance that strategy I made the margins quite wide to prevent the text from imposing upon a reader.

Sources

http://www.annarbor.com/2009/09/03/Grizzly%20Bear%203.jpg

http://230publicity.com/images/Grizzkitchen.jpg

http://www.wers.org/music/albums/reviews/images/veckatimest-cover.jpg

http://blog.yellowbirdproject.com/wp-content/uploads/2009/04/beach-house.jpg

http://www.tellallyourfriendspr.com/herewegomagic/3.jpg

http://wearsthetrousers.files.wordpress.com/2009/02/200209_stvincent1.jpg

Color

I tried to make the layout as colorful as possible because Grizzly Bear’s music often feels like a spectrum. I took colors from their new album to implement throughout the design. But, I did not want the colors to be randomly used. Specifically, the two pages of the jump spread follow organized patterns and similar shades on each side. This, again, allows for Grizzly Bear’s theme of varied unification to come across in the magazine’s design.

anne hathaway: in the raw / mag project

Magazine Identity & Readership:

I envisioned my magazine as literary and fashion based. I imagined is as a mix between Vogue & The New Yorker. My intended readers are women, targeted age (20-45). However, in contrast to Vogue, my magazine’s identity is foused heavily on social issue and justice – in combination with fashion.

Magazine Visual Identity:

I’m highly influenced by photographers such as Richard Avedon and Diane Arbus and I especially wanted to convey that through my feature and jump spreads. I really like the idea of the old-school feel of black and white and I was lucky enough to find a high resolution picture of Anne Hathaway to implement that. The personality I wanted to convey was very raw (hence my title), and honest. I chose a very stilling picture for my feature and it contained the feel I wanted to express in my magazine.

Article Visual Identity:

As an avid magazine reader, I knew that I was drawn into magazines that utilized a lot of white space. Also I wanted a dominating image that would captivate the raders if they were just flipping through the pages, like many people do. I wanted the article to be easy to read – making the readers feel at ease.

Article Design Strategy:

I chose to do my feature and jump spreads on Anne Hathaway. The article that I based my design on talked about the evolution and transformation of a post-break up Anne. In my magazine, I wanted to reflect the frank conversations she had with the interviewee in the essence of my magazine spreads. The types that I chose in my feature spread complemented the organic feel of the picture that I chose, ultimately bringing together a cohesiveness through the picture and type. The color that I chose also was very important in the process of me creating my spread. I knew that I wanted to go with a feminine color, to reflect the classy and composed stature Anne Hathaway possessed, but I didn’t want it to be too overwhelming. I chose a pinkish magenta that I searched through the color palette that I thought complemented Hathaway’s own personality but also would be different from the black and white in the background. These choices were implemented throughout my feature and also jump spreads. I carried the pinkish magenta color and typography throughout the drop caps in my article. I wanted to make sure that the article wasn’t drowning in the massive amount of text that it had. Overall, I designed my article spread with the idea of it being very clean and simple, yet classy and understated.

Style Sheet:

Cover Headline:

“In”-Eccentric, 128.125/153.75, metric, tracking none

“the”-Spring LP Std Light, 128.902 pt/(154.682 pt), metric, tracking none

“Raw”-Eccentric, 128.902 pt/ (154.682 pt), metric, tracking none

Cover Teaser: Cambria, 17/20.4, metric, tracking none

“Anne Hathaway”-Spring LP Std Light, 30/36, metric, tracking none

Author Credit: Cambria, 18/20.6, metric, tracking none

Body Text: Georgia, 9.5/13, metric, tracking none

Photo Credit: Cambria, 15/18, metric, tracking none

Jump Spread Pull Quotes: Orator Std Medium, 19/20, metric, tracking none

SideBar:

Headline: Palatino, 26/31, metric, tracking none

Headline Teaser: Cronos Pro, 12/12, metric, tracking none

Photo Captions: Gill Sans, 10/11, metric, tracking none

Document Grid:

Before settling on the 3 column grid, I tried experimenting with the 2 column, 4 column and even 5 column grids. I thought that the 3 column grid fit best with the design of my feature and jump spread. It wasn’t too overwhelming and classified the information in a clean way.

The margins that I adjusted were also reflective of the design of my layout. I wanted a significant amount of white space to allow for an easy-flow when readers were flipping through the magazine.

Sources:

I used 6 images throughout my magazine layout. I had two dominant image and 4 small images for my sidebar.

Anne Feature: http://ima.dada.net/image/2130729.jpg

Anne Jump: http://www.smokingincinema.com/wp-content/uploads/2009/05/anne_hathaway_smoking_001.jpg

Anne Sidebar 1: http://farm4.static.flickr.com/3165/2546297210_28d6c089c6.jpg

Anne Sidebar 2: http://musicfameandfashion.files.wordpress.com/2009/03/anne-hathaway.jpg

Anne Sidebar 3: http://2.bp.blogspot.com/_6p0MudPQEfs/ScltReAJCdI/AAAAAAAAAbk/ObH9bMs6vQw/s320/annehathaway-in-marchesa.jpg

Anne Sidebar 4: http://img2.timeinc.net/ew/dynamic/imgs/090223/Oscar-fashion/Anne-Hathaway_l.jpg

Extras:

I kept my color selections minimal because I wanted to maintain the cleanliness of the layout. I used the eyedropper tool and took out a grayish black color from the first picture and used it as the background color in my sidebar. The pink I created through the color wheel.

Magazine Project

Magazine Identity and Readership

My magazine is called Featured, and it is a monthly magazine for readers in New York City. It targets a mature audience (mostly young adults) and presents trendy and up-to-date information about city life. It features stories about noteworthy places, events, food, entertainment, etc. in NYC. Featured is a reputable magazine that exposes and familiarizes readers to NYC culture.

 

Magazine Visual Identity

Featured is a magazine with a lot of visual elements that attract the reader’s attention. However, the visual aspects of the magazine do not overpower the information and are not cluttered around the pages so as to appear disorganized. It is a magazine that speaks to the reader through both text and images, which will provide an enhanced experience for the readers as they read the articles.

 

Article Visual Identity

Because I wanted the feature spread to reflect the tone of the musical, I used a slightly more provocative image to emphasis the maturity and crudeness of Spring Awakening. With the jump spread, I wanted to familiarize my readers with the characters; so I used several individual photos of the actors, as well as a cast photo. I also wanted to emphasize the artistic element of Spring Awakening by conveying the message of the article into pictures: Spring Awakening is an exciting rock musical with many vibrant scenes and performances from gifted actors.

 

Article Design Strategy

The image on the feature spread implies that Spring Awakening – as well as this article – is meant for a mature audience. It gives the reader a general idea of what the musical is going to be about: most people will get the sense that it is about two young and passionate lovers. Upon reading the deck head, readers will understand that it is actually much more than a musical about love, but a story about the lives of maturing adolescents without excessive censorship. Much of the dark and heavy tones on the feature spread are not carried through to the jump spread. I wanted to convey a lighter and less dramatic layout for the jump spread because the entirety of Spring Awakening is not dark and gloomy. However, I used photos with darker colors because I wanted them to complement the feature spread. I stayed consistent on both spreads by using the black background and the red distorted boxes of my feature spread in my side bar. Overall, I wanted the article design to reflect the moods and tones of the actual musical in order to give readers expectations and some things to look forward to.

 

Style Sheet

·      Feature Spread Headline (Red Type): Guardi LT Std (75 Bold); 100/120; optical kerning

·      Feature Spread Headline (Light Blue Type – “The”): Guardi LT Std (75 Bold); 100/120; optical kerning

·      Feature Spread Headline (Light Blue Type – “Experience”): Guardi LT Std (75 Bold); 50/60

·      Feature Spread By-line: Guard LT Std (75 Bold); 15/18; metrics kerning

·      Feature Spread Deck Head: Caslon 540 LT Std (Roman and Italic); 15 and 18/21.6; metrics kerning

·      Jump Spread Drop Cap: Guardi LT Std (75 Bold); 100/120; metrics kerning

·      Jump Spread Article: ITC Stone Serif Std (Medium); 9/13; metrics kerning

·      Jump Spread Pull Quote: Caslon 540 LT Std (Roman); 15/17; metrics kerning

·      Jump Spread Captions: Antique Olive Std (Roman); 7/8.4; metrics kerning

·      Jump Spread Photo Credits: Antique Olive Std (Roman); 5/6; metrics kerning

·      Jump Spread Captions: Antique Olive Std (Roman); 7/8.4; metrics kerning

·      Jump Spread Folio: Antique Olive Std (Roman); 9/10.8; metrics kerning

·      Side Bar Headline: Budmo Jiggler; 22/26.4; metrics kerning

·      Side Bar Information: Antique Olive Std (Roman); 7.5/9; metrics kerning

 

Document Grid

I chose to use three columns for each page because it looked more artsy and theater-like. I used two columns in my first draft but realized it presented a more professional and standard image, rather than a creative one. I wanted there to be an appropriate amount of space for the margins because there is a lot of information and photos to be absorbed from this article. I did not want to make the spread look too busy, so I needed a system to carefully place all the photos in a way that would not take away from the article itself. I put a lot of white space within the article, such as along the invisible borders of the photos, so that the visuals did not overpower the jump spread.

 

Sources

Feature Spread:

·      http://www.aalborgteater.dk/Files/Billeder/aalborgteater/Praktisk_info/Presse0809/SpringAwakening/AT_PRESSE_SPRING_AWAKENING.jpg

Jump Spread (Left Page):

·      http://www.broadwaysanjose.com/press/springawakening/SPRING_AWAKENING_Blake_Bashoff_c_Joan_Marcus.JPG

Jump Spread (Right Page):

·      http://www.cb-pr.com/Images/Spring%20Awakening/spring7.jpg

·      http://www.broadwaysanjose.com/press/springawakening/SPRING_AWAKENING_01-5_Christy_Altomare_as_Wendla_c_Paul_Kolnik.JPG

·      http://www.broadwaysanjose.com/press/springawakening/SPRING_AWAKENING_19-4_Blake_Bashoff_c_Paul_Kolnik.JPG

Side Bar:

·      http://www.broadway.tv/blog/wp-content/uploads/2008/06/other-photographers-for-book-19.jpg

 

Extras: Colors

Because the Spring Awakening logo is red and black, I wanted to incorporate those colors into my spreads. I stayed consistent with my use of these colors, but the layout of my feature spread clearly uses these colors more than my jump spread. This is because I didn’t want the dark colors to overpower my article and visuals in my jump spread. It was, however, appropriate for the feature spread because it portrayed the serious mood of the actual musical. I used one yellow box to highlight one of the words in the sidebar headline in order to incorporate the color of the playbill with the rest of the side bar. Yellow also represents the bright lights on Broadway, so the color reinforces the idea of watching a musical in New York City.

Magazine Project

YooJung Hong

Magazine Project

November 19, 2009

 

Magazine identity & readership: My magazine is about revealing the real lives of celebrities beyond the spotlights. The name of the magazine (Révélé) is in French to add chicness. The magazine incorporates fashion, but the focus is on the actual writing as well. My intended readers are young women in their 20s, who are curious to know about celebrities’ personal stories.

Magazine visual identity: Through my magazine design, I intended to convey simplicity, elegance, and professionalism. I wanted to keep the overall visual simple and interesting so that the readers would not be overwhelmed with either the writing or the images used throughout the entire magazine.

Article visual identity: I intended to convey something natural and classy. Since the article is about “raw” Reese, the dominant images are in black, white, and gray to convey a sense of her true self. Furthermore, the colors and the typeface portray a bubbly personality, which represents Reese Witherspoon well. 

Article design strategy: The dominant image of Reese Witherspoon on the opening spread initially catches the readers’ attention. Reese Witherspoon’s eyes are looking to the left, so the image naturally draws the readers’ eyes to the headline and the deck-head. The text is placed on the center of the page to create a nice balance with the dominant image on the right. In addition, the typefaces on the left page and the image on the right page complement each other well. Didot adds elegance, and it complements well with the classy black and white image on the right. Both Didot headline and Didot italic are used to create a nice balance. The same typeface is used in drop caps, sidebar story title, and pull quotes in the jump spread to show consistency. Berkeley Old Style is used in the body text to add femininity. Since the body text is a serif typeface, a sans serif typeface Futura is used in the sidebar story. The layout of the jump spread ­is well-balanced with the amount of white space, images, and text that are present. The dominant images are located on the corners, while the text fills up the rest of the pages. Drop caps and pull quotes are placed where needed, so that the amount of text would not overwhelm the readers. The rectangular shape of the sidebar story on the bottom corner (right page) and the dominant, black and white image on the top corner (left page) complement each other well.

Style Sheet:

Feature spread headline “Reese Witherspoon”: Didot Lt Std headline, 47/56.4

Feature spread headline “R”: Didot Lt Std italic, 205/246

Feature spread headline “EVEALED”: Didot Lt Std italic, 75/90

Feature spread by line: Didot Lt Std headline, 13/15.6

Feature spread deckhead: Didot Lt Std headline, 25/30

                                              Didot Lt Std italic, 25/30

Feature spread and jump spread folios: Didot Lt Std headline, 9/10.8

Jump spread body text: ITC Berkeley Oldstyle Std book, 9.5/13

Jump spread drop-caps: Didot Lt Std italic, 85/102

Jump spread pull quotes: Didot Lt Std headline, 24/28.8

Jump spread pull quote quotation marks: Didot Lt Std italic, 80/96

Jump spread sidebar title “FIVE”: Didot Lt Std italic, 33/39.6

Jump spread sidebar title “random reese facts”: Didot Lt Std headline, 27/32.4

Jump spread sidebar numbers (1,2,3,4,5): Didot Lt Std italic, 23/27.6

Jump spread sidebar text: Futura Std book, 10/12

Jump spread sidebar source: Futura Std book, 7/8.4

Jump spread image sources: Futura Std book, 6/7.2­

Document grid: I used the four-column grid system, so that I could have a two-column text. The four-column grid system was easy to use, and since my images were big, only a few columns were needed. The two-column text makes the article look clean and professional. In addition, readability was another important factor. I set my top and bottom margins as 3p9, and my left and right margins as 3p7 to create a nice balance between content and white space.

Sources:

Feature spread image: http://www.go4celebrity.com/reese-witherspoon-016.htm

Jump spread left image: http://justpictures.files.wordpress.com/2009/07/reese-witherspoon-sexy2009-celebdump02.jpg

Jump spread right image: http://justpictures.files.wordpress.com/2009/07/reese-witherspoon-sexy2009-celebdump06.jpg

Extras (colors): Color is an important aspect of my design. The color magenta represents Reese Witherspoon’s personality well. This color is used throughout my feature spread and my jump spread. Throughout the whole article, black, white, gray, and magenta are the main colors used; all four colors complement each other well. I chose photos that were gray, black, and white, so that the magenta color would stand out. Overall, the color magenta adds personality and ties the article into a cohesive unit.

 

Lilian's Magazine Project: Splash!

Rationale

Name: Lilian Chan
Project: Magazine project
Date: 11/19/2009

Magazine identity & readership
My magazine is catered to the female audience particularly female teenagers and young adults. The content of my magazine will include stories about love and relationships, fashion, health, hobbies and personal interests. However, my magazine intends to take a different spin on all the subjects covered to set it apart from other magazines. Therefore, the stories covered for my magazine will be told from an unconventional point of view to give the magazine a fresh twist.

Magazine visual identity
As the content of my magazine is rather unconventional, I wanted the visual identity of my magazine to adopt the same concept. To create a fresh look, my magazine will be using a lot of bold and bright colors. My magazine will also be using a lot of bold and stark imagery. For my cover, I used a black and white picture of Megan Fox to complement the black and white theme of the feature spread of my magazine. To add a dash of funkiness into it, I used bright neon colors for my typography. The visual identity of my magazine hopes to attract female teenagers and young adults who are confident with themselves but are searching for that little extra ‘something’. Hence, my magazine is called ‘Splash!’ to imply that little ‘splash’ of something extraordinary. I also wanted the title of my magazine to convey an image of a person diving into a pool and creating a ‘splash’ in order to symbolize that my magazine is carrying a fresh new perspective.

Article design strategy
My feature spread is an article about Megan Fox. As Megan Fox is always portrayed by other magazines as sexy and sultry, I aimed for a different approach for my spread. My feature spread has a dominant black and white theme to portray a classier side of Megan Fox. I chose that particular image of Megan Fox as her vulnerability and softness shown from the picture complements well with the overall theme of the feature spread. I added the film strip to indicate her profession and also as a background to fit the headline of the spread. I used two fonts as the headline to add contrast; for her name, I used Flood Std as it looks like it could be used as a movie title and for the remaining text, I used Giovanni Std in order to keep the headline neat. For the deckhead, I used the stagger effect to create suspense as the last line eventually reveals what the article is about. I continued this theme to my jump spread by using the same font for my headline (Flood Std) for the drop cap and pull quotes. I also had another black and white image of Megan Fox which again, showed her classiness and elegance. I included the film strip as my sidebar and placed the images of the movies she has starred in into the sidebar. The main colors of the spread which are black, white and red were used in both the feature spread as well as the jump spread.

Style Sheet
Cover -
Cover masthead: Flood Std, 120/19, optical kerning
Cover teaser: Gill Sans Ultra Bold, Gill Sans MT (various sizes)
Cover issue date: Gill Sans MT Bold, 10/19, metrics
Feature
Feature headline: Flood Std, 90/19 and ITC Giovanni Std Black Italic, 60/19
Feature deckhead: ITC Flora Bold (various sizes)
Byline: ITC Flora Std Bold 12/19, metrics
Jump spread
Photo caption: Helvetica Neue LT Std, 11/19
Folio: ITC Flora Std Bold, 12/14.4
Pull Quote: (i) Flood Std, 16/19, (ii) Flood Std, 18/19
Body text: Janson Text Ld Std 55 Roman, 9/16
Sidebar headline: Flood Std, 24/19
Sidebar body text: Helvetica Neue LT Std 75 Bold, 11/19

Document grid
I used the multicolumn grid with three columns because three columns gave my magazine ample space to put in text and large and clear images while maintaining the structure and cleanliness of the spread. My margins were not very wide (4pc6 for top and bottom) for all corners of the page as I wanted the page to include more text and pictures than white space. As my magazine is designed to cater for teenage girls and working adults, I wanted to make sure that my magazine will be as informative as possible to make the audience’s money worth.

Sources
Cover: http://stardustandsequins.wordpress.com/page/33
Feature: http://www.wallpaperez.info/celebrities/download/Megan-Fox-photos-757.html
Jump Spread: http://www.dailyslick.com/content/megan-fox-159.html
http://mayorofconcord.com/2009/the-concord-movie-is-more-important-than-transformers-2
http://www.impawards.com/2009/jennifers_body_ver2.html
http://www.fantastiksports.wordpress.com/page7

Extras
As mentioned, I wanted the main colors of my feature and jump spread to be in black and white as I wanted to portray a different side to Megan Fox. However, I decided to add a dash of color to make the pages more striking hence I used red as it is a very dominant and eye-catching color.

Zach's Wild: Zach Galifianakis

Ryan Gerhardt

Magazine Project

November 19, 2009

Magazine Identity and Readership: The magazine is intended to be a modern and sarcastic/tongue-in-cheek observation of popular culture, specifically films, music, comedy, television, Internet media, actors, etc. The magazine would highlight the popular blockbusters and other type media but would more actively highlight lesser known actors and comedians. That’s not to say they focus on indie stuff and obscure people, but like the Zach Galifianakis article, those who are on the main scene but maybe not yet well known. Intended readership is those between 18 and around 30 or 35, living in more urban areas and likely young professionals. Not very far removed from the collegiate atmosphere.

Magazine Visual Identity: Visually, I want the magazine to come across as clean but thought provoking. This may seem idealistic or unrealistic but I want the text to make an obvious observation about images but also a pun or sarcastic comment that the main core of readers would readily identify. The tone is upbeat, and bold. Granted I used black but the other colors combined with that create a visually bold message while still very clean and organized.

Article Visual Identity: With my article I intend to convey how Galifianakis’ crazy and wild nature are the precise qualities that make his off-color humor so entertaining. There is a black jack association with the cover which might initially give the wrong impression but the title and nature of his profession quickly lead to the correct association of his type of comedy. The actual image shows him playing black jack, but he is imitating “Rain Man” which those following his work would understand. Again, I tried to use bold colors and also a clean visual especially on the jump spread.

Article Design Strategy: The article is designed to be in your face. It’s almost framed as a spectacle with the big headline and bright colors, and in reality it is. Galifianakis’ performances are truly a complete immersion and spectacle due to his absurd nature. The initial impression is gambling, and in a way going to one of Galifianakis’ shows is a gamble that you won’t leave offended as much as entertained. The deck head though is a nice draw I think to entice further reading as it elaborates on the nature of Galifianakis’ comedy. The large Officina type is necessarily bold and almost obtrusive while the Futura font is equally unimposing which I feel is a nice combination. I carry the obtrusive nature into the jump spread with use of the drop cap and the pull quote, as well as the image of Galifianakis “leaning against the corner.” Again though, much of the other larger type is in Futura and I feel the sidebar and other images create a clean hedged-in look.

Style Sheet:

Feature Spread Headline (Z,S,W,D): Officina Serif Std. Bold, 350/420, no kerning, no tracking

Feature Spread Headline (A,C,H): Officina Serif Std. Bold, 130/156, no kerning, no tracking

Feature Spread Headline (I,L): Officina Serif Std. Bold, 150/180, no kerning, no tracking

Feature Spread Deck Head: Futura Medium, 16/19.2, no kerning, no tracking

By Line: Futura Medium, 14/16.8, no kerning, no tracking

Jump Spread Drop Cap: Officina Serif Std. Bold, 130/156, no kerning, no tracking

Jump Spread Body Copy: Stone Serif Std. Medium, 9/13, no kerning, no tracking

Jump Spread Photo Captions: Futura Medium, 9.5/11.4, no kerning, no tracking

Jump Spread Citation: Stone Serif Std. Medium, 6/7.2, no kerning, no tracking

Jump Spread Pull Quote: Officina Serif Std. Bold, 20/24, no kerning, no tracking

Jump Spread Sidebar: Title: Futura Medium, 16/19.2, no kerning, no tracking

Body: Futura Medium, 10.5/12.6, no kerning, no tracking

Folio: Futura Medium, 9.5/11.4, no kerning, no tracking

Document Grid: I set the margins a little wider, the top and bottom being more that the left and right at 4p2 v. 3p6, to add more white space to the page and force the material towards the center. This also reduces the amount of text would could be overwhelming while providing more space for images. I chose a three-column grid for the text because it seems pretty standard and helps break up the text without making the columns really skinny and difficult to read. It also helped with image set up, made it easy to match up grids.

Sources: Article idea from November 2009 issue of GQ: The Perfectly Aged Weirdness of Zach Galifianakis

Actual Article Text: New York Times May 28, 2009. The Making of Zach Galifianakis by John Wray. http://www.nytimes.com/2009/05/31/magazine/31Galifianakis-t.html.

Feature Spread Main Image (playing black jack): http://www.celebritywonder.com/movie-pictures/2009_The_Hangover/013.html

Feature Spread Card Image: http://www.askmen.com/galleries/zach-galifianakis/picture-2.html

Jump Spread Main Image: http://images.allmoviephoto.com/2009_The_Hangover/2009_the_hangover_008.jpg

Jump Spread Corner Image: http://www.starpulse.com/Movies/Hangover/gallery/Hangover-movie-09/

Jump Spread Sidebar Image by Gutter: http://www.askmen.com/galleries/zach-galifianakis/picture-3.html

Jump Spread Sidebar Image by right edge of page: http://images.allmoviephoto.com/2009_The_Hangover/2009_the_hangover_034.jpg

Extras: Apart from the background on the feature spread, I tried to use bold colors that would pop and were consistent from spread to spread and across the pictures. This I felt would create unity and highlight Galifianakis’ bold personality.