Cadillac: A New Logo

Recently, the luxury car brand Cadillac quietly changed its logo. Unlike Pepsi, who spent millions of dollars to try and force feed their new hideous logo down your throat until you liked it, Cadillac quietly put out their new logo without a word from anyone. However, Cadillac is similar to Pepsi in that they both seemed to have misconstrued the point of change; when you change something, please make it better.Above is the comparison of the two logos. On the left is Cadillac's old logo. it is very simple and evokes a sense of class, which fits perfectly with their luxury cars. On the right is Cadiallac's new logo. Although it is a minor change, I think they got it all wrong. In the new logo, the coat of arms is much more detailed and texture. It makes it feel too busy, which in my opinion takes away from its effectiveness. The wreath in the new logo is a horrible change. To me, the old wreath looks like chrome, an expensive metal. The new wreath on the other hand looks like a cheap, fake, plastic looking metal. This is certainly not fitting for a luxury brand car. Perhaps this cheaper looking metal is just another way for GM (who owns Cadillac) to save some more money. Who knows?
You can see Cadillac's new logo on its website, with the company's new slogan, "May the Best Car Win." But sorry Cadillac, but you lost here.

source: http://www.underconsideration.com/brandnew/archives/cadillac_switches_materials.php