Telecom New Zealand isn't the only telecommunications company with a spanking new logo. Say hello to the new logo of Telkom Indonesia!
At first glance, I preferred Telkom's new logo. But after taking a longer time to observe both logos, I can't decide which one is better - or worse! The old Telkom logo reminds me a lot of the AT&T logo which plays around with the idea of connecting everyone in the world hence the globe image. However, I felt that the stripes diagonally across the globe of Telkom's old logo did not have any meaning to it therefore making it come across as a very bad imitation of AT&T's logo. In addition to that, the colors didn't complement each other very well and the font used was rather bland. If the whole objective of the logo was to make the brand stand out, the old logo certainly did not do a very good job.
Telkom's new logo has some major differences from its previous one although some changes weren't necessarily any better. I like the typography used in the new logo which is Gotham Rounded. It has a softer look to it which made it look more modern. The logo made the brand appear friendlier and more approachable too. I also liked the different contrasts of blue compared to the previous blue and purple because the different shades of blue matched well. What I didn't like though was the imagery used in the logo. The whole globe idea is still there with the use of the circle image, but what is up with that yellow shape that sits on top of the circle? Telkom Indonesia probably had a significant meaning behind the ambiguous looking yellow shape but to me, it seems like a crown sitting on a person's head or as BrandNew stated, "...looking like a rooster."
Indosat is Telkom Indonesia's main competitor and personally, I like it a lot better than both of Telkom Indonesia's logos. To me, Indosat's logo is a combination of modern and funky and will definitely appeal to most people.
So, the bottom line is: can Telkom Indonesia's new logo tackle its competition? You tell me.
Image source; Brand New
