Visual Message:
I wanted my logos to be very simple and clean. In order to convey the message I wanted the audience to receive; I chose one prominent image to be the logo of my first and last name. The owl that I created in Illustrator was a play off my last name “Hu.” In an effort to divert confusion on the mispronunciation of my last name, I used the owl and the often associated phrase “Hoot” as the defining characteristic in my logo. However, I wanted the owl to look not “cartoony” but rather more abstract and creative – also conveying the path I want to take in my future career. Owls are often associated with the concept of wisdom and I wanted to express that message to my targeted audience: that I possess a sense of identity and intelligence while keeping it to my own style and personality.
Audience:
The targeted audience of my logo designs is more geared towards the creative track. In an effort to establish my own personality and identity through the designs, I wanted something quirky and unique.
Design strategy:
I designed my logo under the idea that I wanted one defining “factor” in my logo. Looking at all the examples, I was especially influenced by the ones that were simple, sleek, and to-the-point. The placement of the owl was difficult because I realized that I didn’t want it to take up too much space in my logos without hindering and affecting the design my first and last name. But in the end, I chose an appropriate position, especially in my business card, that I thought appropriately displayed my logo and name combined. I created many versions of the owl, and realized that the majority of them were too intricate. I realized that in order to draw up something abstract, I needed simple shapes and identifying characteristics that everyone could relate to the owl looking like an “owl.” I also played with the placement of shapes to make my owl. On my business card, I only incorporated the “head” of the owl, and used the earmark in the g of my first name as the nose of the owl. I wanted the effect that the owl was “peeking” out from my name. I later cropped the earmark of the g and incorporated throughout my whole design.
Style sheet:
• Stationary Name: Bernhard Modern, 60/72, optical kerning, -60
• Stationary Address & E-mail: Stempel Garamond, 9/10.8, metrics kerning
• Business Card Name: Bernhard Modern, 48/57.6, optical kerning, tracking -60
• Business Card Contact Information: Bernhard Modern, 10/12, metrics kerning
Sources & Influences: I based the design of my logo off Japanese artist, Kaoru Kawano’s painting. I liked the simple shapes he used to design the owl, making it very abstract.
Link on google images: http://images.artelino.com/images/items/19884sx.jpg
