Spyrestudios recently featured several logos that used punctuation marks in a unique way. Punctuation marks can be used to express many different emotions - whether in a sentence or as an emoticon. However, these featured logos used punctuation marks as an art that cleverly helped convey the message of the logo.
One of the logos that I found to be impressive was the one pictured above, "Punch Quotes." The upside down apostrophes serve as the arms and hands of the person's body. His hands are raised and look like they are balled into fists, as if ready to throw a punch. It's clever to use the apostrophes as the arms and the hands because they remind the viewer of quotation marks. Therefore, it only seems appropriate to let the apostrophes serve these two entirely different functions, in order to covey the message, "punch quotes."
Another clever logo was the one titled "Schizophrenic," pictured above. Schizophrenia is a psychiatric disorder in which someone finds it difficult to distinguish reality from hallucinations and has disorganized thoughts, moods and actions. Emoticons are widely used in today's society to convey emotions. The most common are the smiling face and sad face - :) and :(. Combining these two emoticons to form one shows a confusion in this particular person's feelings and conveys a sense of disorganization. The creator of this logo only used one parenthesis and combined the two emoticons together to convey two conflicting emotions of one person. It is impossible to determine whether the smiling face or the sad face is the more dominant emotion in this logo. Therefore, it accurately depicts the confusing and conflicting thoughts and feelings of a person diagnosed with schizophrenia.
The use of punctuation marks in these logos made me realize how the design world is becoming more creative and implementing everyday ideas to change them into new ones. Punctuation marks are no longer limited to being used in the middle or ends of sentences or as conveyers of emotion. They are now being used as a form of art that helps to convey a message.
From: http://spyrestudios.com/34-excellent-punctuation-inspired-logo-designs/
These are both very cool, effective logos, yet they rely on using so little. As we've repeatedly learned in class, simplicity works. With straightforward designs, the message is easily communicated instead of blocking out those who don't "get it."
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