The below environmental poster was posted by Megan on How magazine blog. Having completed the poster project and going into the magazine assignment, I felt this was an event of importance with the current global trends concerning conservation and the environment. Apparently this is only one of a series of posters that have been released (all have been on 100% recycled paper or linen paper) by Neehan Paper Co. The firm which designed the series (Design Guys) discussed how environmental collateral often comes with a somber tone. However, this poster and the rest of the series show the challenging problems we are facing in an optimistic light. In such a small amount of words combined with the visual impact, the poster is able to get across this message. The boxes all flow together as one, but can also be read separately. I find it to be consistent and educational without being mundane. This an an example of pieces we should be continuing to create.
I like that this is printed on 100% recycled paper, thumbs up in that department. But I found it hard to read because some of the information is printed upside down. I suppose that this would encourage the reader to engage with the poster and move it right side up, but what if it is taped to a wall?
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