In the article, the author pinpoints nine trends of 2009: psychedelic pop backgrounds, origami, tactile logos, arabesque, classic modernism, pictograms, 80's geometry lesson, typography logos, street art and puzzle patterns. With each trend, the author describes them and shows pictures to illustrate said trend. Of all trends, my favorite is the psychedelic pop background trend because I like the many colors that are used, and also because such look appears youthful and slightly bohemian.After having read the article, I tried to think if any of the new logos that appeared in 2009 followed these so-called trends. It didn't take too long before I spotted that India-based Videocon's new look which came out in July 2009 took on the classic modernism trend. In the same month, the City of Melbourne also had a new logo to replace their previous logo designed in the 1990s, and its new logo seemed to have taken on the origami trend. In May 2009, Target's private brand Up & Up also followed one of 2009's logo design trend which is pictograms.
What really pulled my interest in this article is not the article itself but the numerous comments that were posted up. There were quite a few commentors who said that these new trends were in fact not "new" at all and were not original and there were others who said that there shouldn't be trends for logos as logos are supposed to look iconic and timeless or companies would have to change their logos every so often.In a nutshell, although the article did shed some insight on some interesting logo designs, I have to agree with some of the comments posted in the article. Trend or no trend, I think that the ultimate goal of a logo is to represent whatever it's supposed to represent, and to represent them well.
Image source: Logo Design & Branding Trends 2009, Brand New
