LUPTON II: TEXT (Starter Post)

Reading the second section of Ellen Lupton's book "Thinking With Type," hopefully the section about "Birth of the User" (Pg. 73-76) http://www.elupton.com/index.php?id=38 caught your eye, as it is very relevant to what is going on today with the emergence of the Internet.

"The dominant subject of our age has become neither reader nor writer but user, a figure conceived as a bundle of needs and impairments—cognitive, physical, emotional. Like a patient or child, the user is a figure to be protected and cared for but also scrutinized and controlled, submitted to research and testing." (73)

Objective: Pick out one website where the user interaction is crucial in the communication of the message that the website and/or organization is trying to convey. Keeping in mind everything we've talked about in lectures, classes, and information found in the Lupton book, how does the current design enhance the user experience and why? Or how does the current design provide "creative interference" and ruins the user experience?

Bonus:
"The impatience of the digital reader arises from culture, not from the essential character of display technologies."

In your opinion, describe our media culture today and how it affects the way we will have to display content now and in the future?

Note: You probably will want to take a screen capture or add a link to your selected website.

Screen capture on a MAC:
Apple Key(Command) + Shift + 3
Screen capture on a PC:
Hit the "Print Screen" button (usually found on the top right of the keyboard). Then paste into your favorite image editing program (photshop, paint, etc.) and save the file as a jpeg.