Friday, October 2, 2009

The Demise of Typography?

While reading the second section of our required reading, I was a little shocked to see that people had thought that the demise of typography would have come from the internet and other electronic communication.  Writes Lupton, "Critics of electronic media have noted that the rise of networked communication did not lead to the much feared destruction of typography (or even to the death of print), but rather to the burgeoning of the alphabetic empire" (Lupton 76).  As we have seen, electronic media has allowed typography to grow by leaps and bounds.  

Take any website...for example, look at the homepage of the New York Times.  Count the number of typefaces, including the iconic header that has graced the top of the newspaper for years and years.  Granted, many may be from the same families, but there is a lot of them!  Not to mention different sizes, bolds, italics, etc. etc. etc. 


The internet and electronic media have allowed the history of typography to continue and expand, as new typefaces are electronically (but still creatively) constructed and used.  There are data bases of fonts such as fonts.com, there are programs such as Suitcase that have lists and usable typefaces by the thousands, and all allow users of almost any skill level or age to master them.  It all comes down to point and click, which allows the replication of almost any font.  Try to do THAT by hand.  


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