An article about McCadden Design in the UK caught my eye while on the website Logo Design Love. The McCadden Design group is not doing anything particularly trendy or revolutionary. Instead they are using established ideas, but they are executing them very well which is why it caught my eye. Clearly, if you can somehow connect an image or association with a company or logo then the logo has done its job. This all must be done with subtlety though or else it'll come off as too busy and even unprofessional in my opinion. Here are just a few examples of the work McCadden Design has done:
The one I'm going to talk about more is the last one for Titanic Quarter. Interesting business name in itself, I think the logo design is rather bold but effective. Almost immediately upon seeing the logo, you can picture the smokestacks from the Titanic. This leads to the association of grandeur, first of its kind, state of the art, etc. However, it also quickly leads to the thought of sinking. A risky move, certainly, connecting you product/service with something that sank but at the same time, there is something powerful and bold about the idea and word Titanic that works very well. Closer inspection shows how the line of the four cylinders or smokestacks creates part, or quarter, of a circle. Very basic but nonetheless effective.
You're right, they do look like the smokestacks on the ship and do illicit that idea.
ReplyDeleteI totally agree. The titanic one is undefinably the most abstract out of all the logos. I can vividly imagine the boat crashing into the icebergs and sinking – as sad as that sound. The origin fertility care logo also looks really cool, love the double o's. The British always seem to get it right before the Americans.
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