Looking At Logos

Since our current project is about designing logos, I couldn't think of a better time to share some really creative logos that may just give us the inspiration we need for our own project. One of the popular ways to design a logo is by only using typography - we've seen many popular brands such as Gucci, Vogue and Sony do this. Typography may seem like a simple tool therefore many people underestimate what typography can do. However, this article proves that you can be creative and effective by using typography when designing logos.

Among the 72 logos that are shown in the article, these are some of my favorites:

I know that the name of the brand is hard to read by using this sort of typography but this is a very interesting typography because it reads the same when it is rotated: beeq. This name logo has a very minimalistic look to it yet its simplicity achieves so much.

I know many of us can't live without our caffeine - so here's one for the coffee fans! I find that this is an extremely quirky typography that we typically won't use but the 'f' from the 'coffee' cleverly brings out the aroma from the cup of coffee. From the logo, it seems that you can almost smell it just by looking at it!

Now when we hear the word 'motion', I think of things that move and transportation is definitely one of them. This logo uses the 'O' as wheels which implies motion and the typography has a flow to it causing the letters to join together adding more weight to that motion effect.

I also really like this logo, the 'i' from 'Tic' and 'O' from 'Toc' joined together forms a pendulum that reminds me of a sturdy old-fashioned grandfather clock. Ironically, the logo is about a brand that sells clocks yet the typography and color scheme makes the logo timeless.

Ultimately, in our brand-conscious world that we live in, logos should definitely be innovative and more importantly, eye-catching and effective enough to leave a long-lasting impression. Which logo is your favorite, and why?