Above is the comparison of the two logos. On the left is Cadillac's old logo. it is very simple and evokes a sense of class, which fits perfectly with their luxury cars. On the right is Cadiallac's new logo. Although it is a minor change, I think they got it all wrong. In the new logo, the coat of arms is much more detailed and texture. It makes it feel too busy, which in my opinion takes away from its effectiveness. The wreath in the new logo is a horrible change. To me, the old wreath looks like chrome, an expensive metal. The new wreath on the other hand looks like a cheap, fake, plastic looking metal. This is certainly not fitting for a luxury brand car. Perhaps this cheaper looking metal is just another way for GM (who owns Cadillac) to save some more money. Who knows?You can see Cadillac's new logo on its website, with the company's new slogan, "May the Best Car Win." But sorry Cadillac, but you lost here.
source: http://www.underconsideration.com/brandnew/archives/cadillac_switches_materials.php
haha i didn't even see you post.. but i did mine on the same thing.... my post disagrees with your...no offense, but i like the new change. the previous one looks a little dull...literally. the new one with the actual metal look makes it pop. makes it flashy... kinda like the people that drive them.. i don't know about you but i come from a long line of italians (were a bunch of guineas), and we like are cars along with many other things: big, flashy, and bold. they're just targeting a specific audience that goes for that look... but yes this point does have its advantages and disadvantages
ReplyDeletehahahaha
ReplyDeletei like how you described it as quietly changed their logo.
I think they were trying to make it look more luxurious since gold is more expensive than silver. But silver goes with anything so they should have stuck with that. And nothing was wrong with the old one anyway...
I like their old logo better too, but I don't think the changes on the new logo were too drastic. I agree that the details on the new logo make it look too busy. They're unnecessary, especially because the old logo got the point across without looking too flashy and cheap.
ReplyDeleteI like that they brightened up the new logo, but hate how detailed it is. Like you said, it makes the new one look really busy. The crest isn't as bad as the wreath though
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