"The dominant subject of our age has become neither reader nor writer but user, a figure conceived as a bundle of needs and impairments—cognitive, physical, emotional."(73)I thought the N.E.R.D. website communicated their message well and enhanced user interaction through the use of design, text and layout.
N.E.R.D is a hip hop, funk and rock band started by Pharrell Williams. The band is all about being youthful, energetic, and creative. Users can feel those vibes when visiting this website from the video game-like graphics. The pixelated text at the top gives off a retro feeling. Upon entering the site, users are met by a video game animation of a gorilla chasing the NERD band members. This is engaging and it draws people in as if they are the ones playing the game, which may bring back old memories for some. It definitely enhances the user experience and communicates the band's energy well.
"The impatience of the digital reader arises from culture, not from the essential character of display technologies."Media culture today is dominated by visual sensations. People are drawn to interesting photos, color combination, and layout. And then, secondly, they are drawn to the actual message. Media culture today is very superficial. Media must have a good outer appearance if they want people to pay attention to the 'inside' (message).
An example of a website that does this is CW TV. A TV station of course would have a website dominated by visuals and interactive media, rather than words.
Users today are so impatient and would much rather look at pictures than read. It's easier and users pick up the message faster. Thus graphics and photos occupy the majority of the space on websites such as these.
-christine o
i agree and think that the N.E.R.D website represents the band perfectly
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