Visual Message
My logo is a green butterfly with the body of a calligraphy pen. Although I am a public relations major, I do not know what specific field I would like to work in. I can promise, however, good quality work and the ability to quickly adapt to environments. Therefore, the butterfly represents the potential I have to transform into a valued and appreciated professional, no matter what field I work in – similar to how a butterfly develops from a cocoon. In addition, I wanted to express that I like to write and consider writing to be one of my strengths. Therefore, instead of using a real butterfly body, I drew the calligraphy pen to represent that skill, which is especially valued in the public relations field.
Audience
This stationery set and business card is designed for employers at a public relations agency.
Design Strategy
I wanted to make sure that people would recognize the calligraphy pen in place of the butterfly’s body. Therefore, I tried to make it seem as though the butterfly’s wings and antennas were hand-drawn. The butterfly is generally regarded as peaceful and calm, and I wanted to depict these characteristics in my logo. I chose Palatino for most of my font choices because it was clean and simple, which I thought was a good portrayal of another set of my own characteristics. I used the font Constantia for the stationery name because, in its bold italics, it looks somewhat handwritten, which helps to tie in the calligraphy pen once again. I wanted to keep a consistent design throughout my stationery set so I tried to apply the striped and boxed patterns in most of my pieces.
Style Sheet
Stationery Name: Constantia Bold Italic; 24/28.8; metrics kerning; tracking: 0
Stationery Contact Information: Palatino Regular; 10/12; metrics kerning; tracking: 0
Business Card Name: Palatino Bold; 10/12; metrics kerning; tracking: 0
Business Card Contact Information: Palatino Bold; 8/9.6; metrics kerning; tracking: 0
Envelope Name: Palatino Bold; 10/12; metrics kerning; tracking: 0
Envelope Contact Information: Palatino Bold; 8/9.6; metrics kerning; tracking: 0
Extras: Color
My logo is colored in two different shades of green. I did this in order to show that I care for the environment and that “going green” is important to me. This “going green” concept is very widely used these days and may now even be considered cliché, but I thought that gave me even more of a reason to emphasize it. If I happen to work at a “green” agency, it will show employers that my standards meet theirs. I also used a tinted shade of purple in the background and design of my stationery set and business card because I thought it complemented the greens well.
I really like your color usage throughout all aspects of the system. In each case, I feel that without the bar or blocks of color the pieces would be lacking something. With these things though, the pages feel fuller. I agree also that the green and purple compliment each other very well.
ReplyDeleteI thought your butterfly concept made good sense and was really applicable. It lets you relate it to any field, and so you can use it for anything. I also like the use of the calligraphy pen as the butterfly's body- it's subtle and well thought of.
ReplyDeleteI really love your logo. It has layers of meanings! I love all the colors that you used. I especially like the boxes that you used to add depth to all your stationary system. It looks very professional.
ReplyDelete