I decided to look for interesting examples of typography in what I research most - music. The inspiration definitely sprung from our class discussion about the Lou Reed and Loretta Lynn posters. While our music tastes ultimately depend on the music itself, no matter what genre of music your preference falls in, you will almost never find a boring concert promotional poster. They want and need our attention. If we don't take notice and "hear" the band's message, no one will be hearin' their tunes.
Though these posters rely on creativity and coming up with fresh ideas, each example I found also relies on one or more basic functions of typography that Lupton discusses. The three posters I chose to share with you all are visually intriguing but also representations of what typography can achieve when adhering to Lupton's foundations.
So, first up, I have a poster for the Lollapalooza music festival held in Chicago each summer.
Click here for a larger image.
This poster exhibits the importance of hierarchies in typography. The festival has a lot of bands coming so the poster's creator decided to use descending sizes of text for emphasis. It denotes who are the headliners that may draw bigger crowds and leaving it up to those interested in the less well-know acts to scan the entire page. Also, the condensed grouping of text ensures that someone viewing this poster will have to take time to stop and read everything to find what they want. That creative decision, as well as the legibility of the text even as size decreases, allows for information to be absorbed easily. And, don't forget the P.T. Barnum-style "circus" promotion on the bottom left and right corners.
On to example two: a poster promoting a Portishead performance (image at top left).
The text on this poster demonstrates the diverse ways text can be incorporated. In this case, the white letters on the woman's black silhouette appear to be a dress design, but it is only the text manipulated to arouse imagery in the viewer's head. Lupton's idea of a text and image working together is exhibited here. The white letters are, simply, just white letters. But, when applied to the poster, the white text helps to create an almost noir atmosphere (which Portishead's music often is compared to), with the woman being a femme fatale. The result all has to do with uniting text and image, a simple idea that can be used for more complex graphic goals to make text become more than just letters on a page.
And, finally, the image pictured top right is a poster for a live show featuring The Walkmen.
This is another example of text becoming something more. The concert information becomes part of a re-creation of a tape deck player (anyone still use one?). It creates a sense that The Walkmen's music takes inspiration from classic styles of music, which the band actually does. Once again, text and image merge. But, also, Lupton (and our class) discusses the importance of spacing and its effect on the message presented. Because the concert information is spread out around this picture, the viewer becomes more engaged with the image. With this piece, you are receiving information but in a different way that is still accessible.
Well, hope those were interesting for everyone. If you can think of any cool music posters, post 'em. I won't hesitate to check them out.
I saw that Lollapalloza poster and it immediately conjured up another image: a possible summer ad for Old Navy. It must be something about that beach-y, tiki-like font and the typical summer colors. Here is a past summer promotional poster for Old Navy: http://a676.g.akamaitech.net/f/676/773/12h/images.delivery.net/cm50content/2586/8336/main1a.gif
ReplyDeleteIt's interesting how something as seemingly simple as a font and a color palette can mean one thing to one person, and another to someone else.