Mike Estabrook - Resume

Visual Message

I’m a reserved, diligent person, so that is what I set out to express while designing this resumé. I wanted my wordmark to represent a serious work ethic and not distract from the body. By restraining the wordmark’s effect, while still being visually memorable, and combining it with a straightforward body type, I attempted to make what I have to offer to employers the primary focus. Though minimalism can suggest lack of creativity, I believe it represents how I emphasize strong content output over presentation without substance.

Audience

            My ideal audience is a publication’s editorial staff, specifically a music and/or arts specialty magazine.

Design Strategy

            I aimed to associate the design of my resumé with subtlety and respectability. Pursuing a career as a writer means my name becomes linked with my ideas and personality. The sans-serif Avenir typeface in my wordmark does not overtly grab attention but instead asserts these characteristics, as well as my professionalism. I did not want my typeface to exceed the importance of the resumé’s message. Also, the Chaparral Pro body typeface is easy-to-read and doesn’t stand out, allowing employers to analyze what is on the resumé without being put-off by the font choice.

Style Sheet

            Wordmark:

First name: Avenir LT Std 85 Heavy, 45, 35 kerning between K/E, 50 kerning between E/e, -150 tracking

Last name: Avenir LT Std 45 Book Oblique, 45, metric kerning, -10 tracking

Address & E-Mail:

Avenir LT Std 45 Book, 10, metric kerning, 0 tracking

Section Headers:

Avenir LT Std 85 Heavy (gray), 13, metric kerning, 0 tracking

Body Text:

Chaparral Pro Semibold, 11.5, metric kerning, 0 tracking

Chaparral Pro Italic, 11.5, metric kerning, 0 tracking

Chaparral Pro Regular, 10, metric kerning, 0 tracking

Document Grid

            Top Margin: 3p4

            Bottom Margin: 4p1.928

            Left Body Margin: 5p9.429

            Right Body Margin: 5p7