Resume and Rationale

Visual Message

The design of my resume is meant to convey professionalism with the creative use of white space and the balance of black and gray type.  The wordmark design is a simple, serif design of two italicized fonts, and is appealing to any number of jobs within the advertising field.  It is neither too feminine nor too crisp and plain, but is creative and professional enough to appeal to both creative and management departments of the advertising industry.  The D and G of the wordmark compliment the entirety of the resume, as the same font is used throughout, though it is bold, italicized, or grayed in some places to add appeal.  As I do not have a completely impressive resume at this point in my career, I kept the resume in serif font throughout the make it easier to read and add a professional nature.

Audience

My prospective employers reside in the advertising field, in both management and creative positions.  I paid much attention to distribution of space and balance of gray and black tint to display my knowledge of design, as this is very important in my chosen field.

Design Strategy

The simple design, and again, the use of blank space and tint, as well as a largely uniform typeface throughout are all part of the design strategy to balance out my relatively short resume.  The wordmark is a bold mixture of black and gray, and incorporates two different typefaces–ITC Legacy Serif Std (Book Italic) and Snell Roundhand LT Std (Bold Script).  I wanted the wordmark to be visually separated from the rest of the resume, and thus I used italicization, though I used the Legacy Serif font throughout the body to tie the whole thing together.  The fonts compliment each other with a proper mix of bold headlines and lower point descriptions, but have a definitive theme with the repetition of the Legacy font, whether it be bold, italic, or medium. 

Style Sheet

Wordmark:

    D&G: ITC Legacy Serif Std (Bold Italic), 80/96, kerning 0, tracking 0

    Remainder: Snell Roundhand LT Std, 45/60, kerning 0, tracking 0, tint 77

Address & E-mail:

    ITC Legacy Serif Std (Medium), 10/12, kerning 0, tracking 0, tint 77

Section Headers:

    ITC Legacy Serif Std (Medium), 12/11, kerning 0, tracking 0, tint 77

Body Titles:

    ITC Legacy Serif Std (Bold), 12/11, kerning 0, tracking 0

Locations/Dates:

    ITC Legacy Serif (Medium), 10/11, kerning 0, tracking 0, tint 77

Descriptions:

    ITC Legacy Serif (Medium), 10/11, kerning 0, tracking 0

Document Grid

Top Margin: 2p4

Bottom Margin: 10p5

Left Body Margin: 2p1

Right Body Margin: 8p2