Friday, September 18, 2009

Graphic Arts as a Marketing Strategy

One article that appealed to me while I was researching what's going on in the Graphic Arts World is from Design Talkboard. It's about iPhone Apps for Graphic Designers or just for anyonejust another tool or device to use to be creative. Here is the website I got the story from: http://www.designtalkboard.com/design-hardware/iphoneapps.php

g_iphone.jpg

(http://images.businessweek.com)


Here are some of the applications that I thought were interesting; the information and the picture all come from here.

Oblique StrategiesOblique is a set of postcards published by Brian Eno and Peter Schmidt. Each card contains a phrase, or suggestion that may help to overcome a creative block.

Another application is Palettes which is for creating color schemes. It allows you to import and export color palettes to and from Adobe Photoshop.

Photowizard is a photograph processor. It allows you to add you to play with photos taken on you iphone.

Things is another application that is a helpful tool, but can seem pretty redundant. It's a tool. It creates lists for you to remember events, tasks, and handle multiple projects at once.

Some measuring tools are: Caliper and Ruler...The Ruler was is just a ruler that is used for measurements. Caliper is used for measurement as well. It is a little more specific than the Ruler in that the measurements can be taken into pixels. I think these functions are boring and useless to me, but I'm sure it can come in handy for other people...

My favorite one has to be CameraBag. This lets you take pictures, which may not seem like anything different, however it stimulates different types of cameras, enabling you to have different types of pictures all in your iphone. Take a look:

http://www.ismashphone.com/2008/10/camerabag-brings-filter-fun-to-your-iphone-camera.html

I think using graphic arts to enhance products and technology to make it more appealing to the masses is a good marketing strategy. It's a feature I never thought could improve a product. I also was interested in purchasing the iPhone and now it just makes me want it more.

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2 comments:

  1. AnonymousSeptember 21, 2009 at 4:55 PM

    I really like the app called Font Shuffle. You can search for and test fonts using the descriptions and historical classifications we learned in class. It's awesome.

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  2. Ryan GerhardtSeptember 23, 2009 at 8:51 PM

    Very interesting article and it actually helps Apple live up to its name as "having an app for that." Seems like you can do anything on iPhones these days which has interesting implications for certain fields like marketing, as you said. I think a lot of these apps would help when someone had an idea or saw something for an advertisement but had no way to capture it. Also, I see it as another example of how technology is speeding everything up by allowing you to complete more functions even if you're not at the office.

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