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Now, I'm not a casual Nickelodeon viewer anymore (bring back Legends of the Hidden Temple!) but this new logo just isn't cutting it for me. Nick established itself as the spot for off-the-wall, zany kids programming. The paint-splat captured that image perfectly: lighthearted and fun.
The update, in contrast, comes across as very uptight and stale. The reserved typeface and loss of graphic backdrop signals a shift in the network's objective. Perhaps Nick is trying to adjust to its new target audience -- a younger generation that lacks the spunk we had as Nickelodeon viewers. The channel's schedule now features derivative garbage that is producing droves of horrible, boring "tweens." So much for objectivity on my part.
Anyway, the new logo isn't only a modernization, it's a sign of quality degradation. Creative programming no longer rules over at Nickelodeon. Goodbye, The Adventures of Pete & Pete. Hello...iCarly? Really, Nickelodeon? A missing paint drop isn't Nickelodeon's only problem. But, it was the one thing connecting it to its glorious past.
So, who's up for an episode of Rugrats and a juice box?
I agree with you. I don't watch nickelodeon anymore either, but it is clear that it's not what it used to be. They have changed the types of shows they used to show and ones that used to be loved for more modern shows like Hannah Montana and iCarly. This change is surely evident in their logo change. Both are most certainly not good changes.
ReplyDeleteThe new logo stinks! I agree that the update is "uptight and stale". Does anyone remember Double Dare hosted by Marc Summers? That show was all about completing the dare or else you were covered in green and orange goop. Mimicking the nickelodeon logo. The new logo takes away the playfulness of what being a kid is.
ReplyDeleteWhen I see an orange paint splatter, I think of Nickelodeon. Simple as that. I loved watching Doug on the network. That was the best!
ReplyDeleteLike I commented on Maria's post, I'm sad kids will not be growing up with an attachment to the brand of Nickelodeon. The new logo has nothing memorable about it except the color orange. But let's face it ... a lot of things are orange. Just look at the blogger logo (currently all over your browser).
I completely agree with you...this new logo is a shame. Nickelodeon's brand following is based on the fun, kooky image that the channel used to have, and now, instead of staying fun and carefree, there's all sorts of weird shows and nothing is simple and funny anymore. The logo reflects this...its just not as fun!
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