Magazine Project

Magazine Identity and Readership

My magazine is called Featured, and it is a monthly magazine for readers in New York City. It targets a mature audience (mostly young adults) and presents trendy and up-to-date information about city life. It features stories about noteworthy places, events, food, entertainment, etc. in NYC. Featured is a reputable magazine that exposes and familiarizes readers to NYC culture.

 

Magazine Visual Identity

Featured is a magazine with a lot of visual elements that attract the reader’s attention. However, the visual aspects of the magazine do not overpower the information and are not cluttered around the pages so as to appear disorganized. It is a magazine that speaks to the reader through both text and images, which will provide an enhanced experience for the readers as they read the articles.

 

Article Visual Identity

Because I wanted the feature spread to reflect the tone of the musical, I used a slightly more provocative image to emphasis the maturity and crudeness of Spring Awakening. With the jump spread, I wanted to familiarize my readers with the characters; so I used several individual photos of the actors, as well as a cast photo. I also wanted to emphasize the artistic element of Spring Awakening by conveying the message of the article into pictures: Spring Awakening is an exciting rock musical with many vibrant scenes and performances from gifted actors.

 

Article Design Strategy

The image on the feature spread implies that Spring Awakening – as well as this article – is meant for a mature audience. It gives the reader a general idea of what the musical is going to be about: most people will get the sense that it is about two young and passionate lovers. Upon reading the deck head, readers will understand that it is actually much more than a musical about love, but a story about the lives of maturing adolescents without excessive censorship. Much of the dark and heavy tones on the feature spread are not carried through to the jump spread. I wanted to convey a lighter and less dramatic layout for the jump spread because the entirety of Spring Awakening is not dark and gloomy. However, I used photos with darker colors because I wanted them to complement the feature spread. I stayed consistent on both spreads by using the black background and the red distorted boxes of my feature spread in my side bar. Overall, I wanted the article design to reflect the moods and tones of the actual musical in order to give readers expectations and some things to look forward to.

 

Style Sheet

·      Feature Spread Headline (Red Type): Guardi LT Std (75 Bold); 100/120; optical kerning

·      Feature Spread Headline (Light Blue Type – “The”): Guardi LT Std (75 Bold); 100/120; optical kerning

·      Feature Spread Headline (Light Blue Type – “Experience”): Guardi LT Std (75 Bold); 50/60

·      Feature Spread By-line: Guard LT Std (75 Bold); 15/18; metrics kerning

·      Feature Spread Deck Head: Caslon 540 LT Std (Roman and Italic); 15 and 18/21.6; metrics kerning

·      Jump Spread Drop Cap: Guardi LT Std (75 Bold); 100/120; metrics kerning

·      Jump Spread Article: ITC Stone Serif Std (Medium); 9/13; metrics kerning

·      Jump Spread Pull Quote: Caslon 540 LT Std (Roman); 15/17; metrics kerning

·      Jump Spread Captions: Antique Olive Std (Roman); 7/8.4; metrics kerning

·      Jump Spread Photo Credits: Antique Olive Std (Roman); 5/6; metrics kerning

·      Jump Spread Captions: Antique Olive Std (Roman); 7/8.4; metrics kerning

·      Jump Spread Folio: Antique Olive Std (Roman); 9/10.8; metrics kerning

·      Side Bar Headline: Budmo Jiggler; 22/26.4; metrics kerning

·      Side Bar Information: Antique Olive Std (Roman); 7.5/9; metrics kerning

 

Document Grid

I chose to use three columns for each page because it looked more artsy and theater-like. I used two columns in my first draft but realized it presented a more professional and standard image, rather than a creative one. I wanted there to be an appropriate amount of space for the margins because there is a lot of information and photos to be absorbed from this article. I did not want to make the spread look too busy, so I needed a system to carefully place all the photos in a way that would not take away from the article itself. I put a lot of white space within the article, such as along the invisible borders of the photos, so that the visuals did not overpower the jump spread.

 

Sources

Feature Spread:

·      http://www.aalborgteater.dk/Files/Billeder/aalborgteater/Praktisk_info/Presse0809/SpringAwakening/AT_PRESSE_SPRING_AWAKENING.jpg

Jump Spread (Left Page):

·      http://www.broadwaysanjose.com/press/springawakening/SPRING_AWAKENING_Blake_Bashoff_c_Joan_Marcus.JPG

Jump Spread (Right Page):

·      http://www.cb-pr.com/Images/Spring%20Awakening/spring7.jpg

·      http://www.broadwaysanjose.com/press/springawakening/SPRING_AWAKENING_01-5_Christy_Altomare_as_Wendla_c_Paul_Kolnik.JPG

·      http://www.broadwaysanjose.com/press/springawakening/SPRING_AWAKENING_19-4_Blake_Bashoff_c_Paul_Kolnik.JPG

Side Bar:

·      http://www.broadway.tv/blog/wp-content/uploads/2008/06/other-photographers-for-book-19.jpg

 

Extras: Colors

Because the Spring Awakening logo is red and black, I wanted to incorporate those colors into my spreads. I stayed consistent with my use of these colors, but the layout of my feature spread clearly uses these colors more than my jump spread. This is because I didn’t want the dark colors to overpower my article and visuals in my jump spread. It was, however, appropriate for the feature spread because it portrayed the serious mood of the actual musical. I used one yellow box to highlight one of the words in the sidebar headline in order to incorporate the color of the playbill with the rest of the side bar. Yellow also represents the bright lights on Broadway, so the color reinforces the idea of watching a musical in New York City.

Magazine Project

YooJung Hong

Magazine Project

November 19, 2009

 

Magazine identity & readership: My magazine is about revealing the real lives of celebrities beyond the spotlights. The name of the magazine (Révélé) is in French to add chicness. The magazine incorporates fashion, but the focus is on the actual writing as well. My intended readers are young women in their 20s, who are curious to know about celebrities’ personal stories.

Magazine visual identity: Through my magazine design, I intended to convey simplicity, elegance, and professionalism. I wanted to keep the overall visual simple and interesting so that the readers would not be overwhelmed with either the writing or the images used throughout the entire magazine.

Article visual identity: I intended to convey something natural and classy. Since the article is about “raw” Reese, the dominant images are in black, white, and gray to convey a sense of her true self. Furthermore, the colors and the typeface portray a bubbly personality, which represents Reese Witherspoon well. 

Article design strategy: The dominant image of Reese Witherspoon on the opening spread initially catches the readers’ attention. Reese Witherspoon’s eyes are looking to the left, so the image naturally draws the readers’ eyes to the headline and the deck-head. The text is placed on the center of the page to create a nice balance with the dominant image on the right. In addition, the typefaces on the left page and the image on the right page complement each other well. Didot adds elegance, and it complements well with the classy black and white image on the right. Both Didot headline and Didot italic are used to create a nice balance. The same typeface is used in drop caps, sidebar story title, and pull quotes in the jump spread to show consistency. Berkeley Old Style is used in the body text to add femininity. Since the body text is a serif typeface, a sans serif typeface Futura is used in the sidebar story. The layout of the jump spread ­is well-balanced with the amount of white space, images, and text that are present. The dominant images are located on the corners, while the text fills up the rest of the pages. Drop caps and pull quotes are placed where needed, so that the amount of text would not overwhelm the readers. The rectangular shape of the sidebar story on the bottom corner (right page) and the dominant, black and white image on the top corner (left page) complement each other well.

Style Sheet:

Feature spread headline “Reese Witherspoon”: Didot Lt Std headline, 47/56.4

Feature spread headline “R”: Didot Lt Std italic, 205/246

Feature spread headline “EVEALED”: Didot Lt Std italic, 75/90

Feature spread by line: Didot Lt Std headline, 13/15.6

Feature spread deckhead: Didot Lt Std headline, 25/30

                                              Didot Lt Std italic, 25/30

Feature spread and jump spread folios: Didot Lt Std headline, 9/10.8

Jump spread body text: ITC Berkeley Oldstyle Std book, 9.5/13

Jump spread drop-caps: Didot Lt Std italic, 85/102

Jump spread pull quotes: Didot Lt Std headline, 24/28.8

Jump spread pull quote quotation marks: Didot Lt Std italic, 80/96

Jump spread sidebar title “FIVE”: Didot Lt Std italic, 33/39.6

Jump spread sidebar title “random reese facts”: Didot Lt Std headline, 27/32.4

Jump spread sidebar numbers (1,2,3,4,5): Didot Lt Std italic, 23/27.6

Jump spread sidebar text: Futura Std book, 10/12

Jump spread sidebar source: Futura Std book, 7/8.4

Jump spread image sources: Futura Std book, 6/7.2­

Document grid: I used the four-column grid system, so that I could have a two-column text. The four-column grid system was easy to use, and since my images were big, only a few columns were needed. The two-column text makes the article look clean and professional. In addition, readability was another important factor. I set my top and bottom margins as 3p9, and my left and right margins as 3p7 to create a nice balance between content and white space.

Sources:

Feature spread image: http://www.go4celebrity.com/reese-witherspoon-016.htm

Jump spread left image: http://justpictures.files.wordpress.com/2009/07/reese-witherspoon-sexy2009-celebdump02.jpg

Jump spread right image: http://justpictures.files.wordpress.com/2009/07/reese-witherspoon-sexy2009-celebdump06.jpg

Extras (colors): Color is an important aspect of my design. The color magenta represents Reese Witherspoon’s personality well. This color is used throughout my feature spread and my jump spread. Throughout the whole article, black, white, gray, and magenta are the main colors used; all four colors complement each other well. I chose photos that were gray, black, and white, so that the magenta color would stand out. Overall, the color magenta adds personality and ties the article into a cohesive unit.

 

Lilian's Magazine Project: Splash!

Rationale

Name: Lilian Chan
Project: Magazine project
Date: 11/19/2009

Magazine identity & readership
My magazine is catered to the female audience particularly female teenagers and young adults. The content of my magazine will include stories about love and relationships, fashion, health, hobbies and personal interests. However, my magazine intends to take a different spin on all the subjects covered to set it apart from other magazines. Therefore, the stories covered for my magazine will be told from an unconventional point of view to give the magazine a fresh twist.

Magazine visual identity
As the content of my magazine is rather unconventional, I wanted the visual identity of my magazine to adopt the same concept. To create a fresh look, my magazine will be using a lot of bold and bright colors. My magazine will also be using a lot of bold and stark imagery. For my cover, I used a black and white picture of Megan Fox to complement the black and white theme of the feature spread of my magazine. To add a dash of funkiness into it, I used bright neon colors for my typography. The visual identity of my magazine hopes to attract female teenagers and young adults who are confident with themselves but are searching for that little extra ‘something’. Hence, my magazine is called ‘Splash!’ to imply that little ‘splash’ of something extraordinary. I also wanted the title of my magazine to convey an image of a person diving into a pool and creating a ‘splash’ in order to symbolize that my magazine is carrying a fresh new perspective.

Article design strategy
My feature spread is an article about Megan Fox. As Megan Fox is always portrayed by other magazines as sexy and sultry, I aimed for a different approach for my spread. My feature spread has a dominant black and white theme to portray a classier side of Megan Fox. I chose that particular image of Megan Fox as her vulnerability and softness shown from the picture complements well with the overall theme of the feature spread. I added the film strip to indicate her profession and also as a background to fit the headline of the spread. I used two fonts as the headline to add contrast; for her name, I used Flood Std as it looks like it could be used as a movie title and for the remaining text, I used Giovanni Std in order to keep the headline neat. For the deckhead, I used the stagger effect to create suspense as the last line eventually reveals what the article is about. I continued this theme to my jump spread by using the same font for my headline (Flood Std) for the drop cap and pull quotes. I also had another black and white image of Megan Fox which again, showed her classiness and elegance. I included the film strip as my sidebar and placed the images of the movies she has starred in into the sidebar. The main colors of the spread which are black, white and red were used in both the feature spread as well as the jump spread.

Style Sheet
Cover -
Cover masthead: Flood Std, 120/19, optical kerning
Cover teaser: Gill Sans Ultra Bold, Gill Sans MT (various sizes)
Cover issue date: Gill Sans MT Bold, 10/19, metrics
Feature
Feature headline: Flood Std, 90/19 and ITC Giovanni Std Black Italic, 60/19
Feature deckhead: ITC Flora Bold (various sizes)
Byline: ITC Flora Std Bold 12/19, metrics
Jump spread
Photo caption: Helvetica Neue LT Std, 11/19
Folio: ITC Flora Std Bold, 12/14.4
Pull Quote: (i) Flood Std, 16/19, (ii) Flood Std, 18/19
Body text: Janson Text Ld Std 55 Roman, 9/16
Sidebar headline: Flood Std, 24/19
Sidebar body text: Helvetica Neue LT Std 75 Bold, 11/19

Document grid
I used the multicolumn grid with three columns because three columns gave my magazine ample space to put in text and large and clear images while maintaining the structure and cleanliness of the spread. My margins were not very wide (4pc6 for top and bottom) for all corners of the page as I wanted the page to include more text and pictures than white space. As my magazine is designed to cater for teenage girls and working adults, I wanted to make sure that my magazine will be as informative as possible to make the audience’s money worth.

Sources
Cover: http://stardustandsequins.wordpress.com/page/33
Feature: http://www.wallpaperez.info/celebrities/download/Megan-Fox-photos-757.html
Jump Spread: http://www.dailyslick.com/content/megan-fox-159.html
http://mayorofconcord.com/2009/the-concord-movie-is-more-important-than-transformers-2
http://www.impawards.com/2009/jennifers_body_ver2.html
http://www.fantastiksports.wordpress.com/page7

Extras
As mentioned, I wanted the main colors of my feature and jump spread to be in black and white as I wanted to portray a different side to Megan Fox. However, I decided to add a dash of color to make the pages more striking hence I used red as it is a very dominant and eye-catching color.

Zach's Wild: Zach Galifianakis

Ryan Gerhardt

Magazine Project

November 19, 2009

Magazine Identity and Readership: The magazine is intended to be a modern and sarcastic/tongue-in-cheek observation of popular culture, specifically films, music, comedy, television, Internet media, actors, etc. The magazine would highlight the popular blockbusters and other type media but would more actively highlight lesser known actors and comedians. That’s not to say they focus on indie stuff and obscure people, but like the Zach Galifianakis article, those who are on the main scene but maybe not yet well known. Intended readership is those between 18 and around 30 or 35, living in more urban areas and likely young professionals. Not very far removed from the collegiate atmosphere.

Magazine Visual Identity: Visually, I want the magazine to come across as clean but thought provoking. This may seem idealistic or unrealistic but I want the text to make an obvious observation about images but also a pun or sarcastic comment that the main core of readers would readily identify. The tone is upbeat, and bold. Granted I used black but the other colors combined with that create a visually bold message while still very clean and organized.

Article Visual Identity: With my article I intend to convey how Galifianakis’ crazy and wild nature are the precise qualities that make his off-color humor so entertaining. There is a black jack association with the cover which might initially give the wrong impression but the title and nature of his profession quickly lead to the correct association of his type of comedy. The actual image shows him playing black jack, but he is imitating “Rain Man” which those following his work would understand. Again, I tried to use bold colors and also a clean visual especially on the jump spread.

Article Design Strategy: The article is designed to be in your face. It’s almost framed as a spectacle with the big headline and bright colors, and in reality it is. Galifianakis’ performances are truly a complete immersion and spectacle due to his absurd nature. The initial impression is gambling, and in a way going to one of Galifianakis’ shows is a gamble that you won’t leave offended as much as entertained. The deck head though is a nice draw I think to entice further reading as it elaborates on the nature of Galifianakis’ comedy. The large Officina type is necessarily bold and almost obtrusive while the Futura font is equally unimposing which I feel is a nice combination. I carry the obtrusive nature into the jump spread with use of the drop cap and the pull quote, as well as the image of Galifianakis “leaning against the corner.” Again though, much of the other larger type is in Futura and I feel the sidebar and other images create a clean hedged-in look.

Style Sheet:

Feature Spread Headline (Z,S,W,D): Officina Serif Std. Bold, 350/420, no kerning, no tracking

Feature Spread Headline (A,C,H): Officina Serif Std. Bold, 130/156, no kerning, no tracking

Feature Spread Headline (I,L): Officina Serif Std. Bold, 150/180, no kerning, no tracking

Feature Spread Deck Head: Futura Medium, 16/19.2, no kerning, no tracking

By Line: Futura Medium, 14/16.8, no kerning, no tracking

Jump Spread Drop Cap: Officina Serif Std. Bold, 130/156, no kerning, no tracking

Jump Spread Body Copy: Stone Serif Std. Medium, 9/13, no kerning, no tracking

Jump Spread Photo Captions: Futura Medium, 9.5/11.4, no kerning, no tracking

Jump Spread Citation: Stone Serif Std. Medium, 6/7.2, no kerning, no tracking

Jump Spread Pull Quote: Officina Serif Std. Bold, 20/24, no kerning, no tracking

Jump Spread Sidebar: Title: Futura Medium, 16/19.2, no kerning, no tracking

Body: Futura Medium, 10.5/12.6, no kerning, no tracking

Folio: Futura Medium, 9.5/11.4, no kerning, no tracking

Document Grid: I set the margins a little wider, the top and bottom being more that the left and right at 4p2 v. 3p6, to add more white space to the page and force the material towards the center. This also reduces the amount of text would could be overwhelming while providing more space for images. I chose a three-column grid for the text because it seems pretty standard and helps break up the text without making the columns really skinny and difficult to read. It also helped with image set up, made it easy to match up grids.

Sources: Article idea from November 2009 issue of GQ: The Perfectly Aged Weirdness of Zach Galifianakis

Actual Article Text: New York Times May 28, 2009. The Making of Zach Galifianakis by John Wray. http://www.nytimes.com/2009/05/31/magazine/31Galifianakis-t.html.

Feature Spread Main Image (playing black jack): http://www.celebritywonder.com/movie-pictures/2009_The_Hangover/013.html

Feature Spread Card Image: http://www.askmen.com/galleries/zach-galifianakis/picture-2.html

Jump Spread Main Image: http://images.allmoviephoto.com/2009_The_Hangover/2009_the_hangover_008.jpg

Jump Spread Corner Image: http://www.starpulse.com/Movies/Hangover/gallery/Hangover-movie-09/

Jump Spread Sidebar Image by Gutter: http://www.askmen.com/galleries/zach-galifianakis/picture-3.html

Jump Spread Sidebar Image by right edge of page: http://images.allmoviephoto.com/2009_The_Hangover/2009_the_hangover_034.jpg

Extras: Apart from the background on the feature spread, I tried to use bold colors that would pop and were consistent from spread to spread and across the pictures. This I felt would create unity and highlight Galifianakis’ bold personality.

Mag Project

Magazine Identity and Readership
My magazine would be a men’s magazine. It would deal in subjects in pop-culture, ranging from movies to music. It would talk about people in the public eye, and those that are big at the time. The readership of my magazine would be men ranging in age from 18-35.

Magazine Visual Identity
I intend to present my magazine as a higher end men’s magazine. When using visuals, I would rather show women clothed, rather than just trying to sell sex. Also, I want to create a sense of complete balance. I don’t want my articles to be text dominant, nor do I want them to be visually dominant.

Article Visual Identity
I intend to convey a sense of balance with my design. I did not want it to be too text heavy. I also didn’t wan to use too many pictures that would distract the reader from the article. Therefore I tried to balance the two. I also wanted to be simple in my design.

Article Design Strategy
With my feature spread, I wanted to make people stop at this article. To do this, I used a dominate photo of just Kate’s face. To offset this, I used big type on the opposite page. I used Monotype Corsiva, which I thought worked very well with the curves and curls of Kate’s hair. I continue using the simple display in my article. I used one dominate photo, with simple typeface that is very easy to read. I t also seems like a more higher-end typeface.

Style Sheet
Cover Spread Headline:
“the”- Bell Gothic Std Bold, 55/66, metrics kerning
“great”- Bell Gothic Std Bold, 85/102, metrics kerning
“Kate”- Monotype Corsiva, 200/240, metrics kerning
Deck Head: Bell Gothic Std Bold, 17/20.4, metrics kerning
By Line: Bell Gothic Std Bold, 13/15.6, metrics kerning
Drop Cap: Monotype Corsiva, 200/240, metrics kerning
First Paragraph: Minion Pro, 17/18, Metrics kerning
Body Copy: Minion Pro, 9.5/13, metrics kerning
Folio: Minion Pro, 9/10.8, metrics kerning
Pull Quote:
Words- Bell Gothic Std Bold, 17/20.4, metrics
Quotation Marks- Monotype Corsiva, 200/240, metrics kerning
Side Bar:
Title: movies/kate- Monotype Corsiva, 32/30
That…- Bell Gothic Std Bold 18/24
Body: Bell Gothic Std Bold, 9.5/11.4

Document Grid
I used an eight column grid. This allowed me to more easily line things up that wouldn’t be possible with a smaller amount of columns. My top margin is 4p3 and my bottom is 4p10. This creates more white space on the page, and makes it look more appealing to read.

Sources
Cover Spread Picture: http://fliiby.com/file/332960/n6rhswypi4.html
Underworld Picture: http://images1.fanpop.com/images/image_uploads/Underworld-Evolution-underworld-1168766_1600_1200.jpg
Spread Dominant Visual: http://up.murderousintent.com/models/pl_images/Kate%20Beckinsale16.jpg
Click Picture: http://p4.p.pixnet.net/albums/userpics/4/6/215046/1157880756.jpg
Pearl Harbor Picture: http://images.allmoviephoto.com/2001_Pearl_Harbor/ben_affleck_kate_beckinsale_pearl_harbor_001.jpg

That's OD... (Feature for Ohverdose Magazine)

Magazine Identity and Readership: My magazine’s name is Ohverdose (because my last name is Oh) and it focuses on music, fashion, art and pop culture. I liked the style of Nylon Magazine so Ohverdose is my rendition of that. My intended readership is for guys and girls. Pharrell appeared in the Nylon Guys edition but I feel that the way I designed my article can work for both audiences.

Magazine Visual Identity: I wanted to convey creativity, energy and an urban feel. My content is for people who appreciate art, street fashion, design/typography and other offbeat things. I intend convey all of these things through the use of color, typography and layout in a non-traditional way.

Article Visual Identity: I wanted to convey that my subject was someone who was offbeat, quirky and creative. My subject is someone who excels at many things but also does it in a creative way by breaking boundaries which is why I titled my piece “Coloring Outside the Lines” because that is what Pharrell does. He also has synesthesia a condition where he can see sounds and has heightened visual and auditory senses.

Article Design Strategey: I used a downloaded font to go with the theme of “Coloring Outside the Lines” because the font has color bleeding out of it. I made the page look like a close up of a coloring book to go with that concept. The initial impression my feature makes is a subject that is very energetic, unique and imaginative. The photo especially shows his energy and the colored lighting reflects his imagination and complements my title. I repeated the coloring book pages in my sidebars for my jump spread. I also kept the bright colors to make things stand out.

Extras: I originally wanted to use CMYK because they go well together and are very bright but the yellow didn’t show up well so I went with the green that was on the feature photo. I thought these bright colors conveyed a hip and upbeat tone. Pharrell is a kid at heart so bright colors go with that child-like spirit of imagination and energy.

Jillian Duff

Magazine Project

11/15/09

Magazine Identity & Readership

My magazine is called “Held Together” as it is a magazine targeted at up-and-coming professional women (young female adults about 19 to 24 years old). These are the soon-to-graduate or newly graduated women entering into the workforce that are also trying to find balance in their lives as they embark on their roads to success and adjust to all of the changes it encompasses. Throughout this entire transformation, they are trying to hold everything together. “Held Together” provides direction and articles for overall healthy well-being on this exciting road to achievement and independence. This includes educational as well as social, emotional and mental stories.

Magazine Visual Identity

Visually, I intend to convey a fun, but upward oriented tone. The personality of a carefree, but on target young female. I want to show how this is a magazine for much more than the sex-crazed female of Cosmo, for example. Its strength will provide insight and expose one to exciting opportunities.

Article Visual Identity

Visually I hope to convey the content as helpful and opportunistic. I want to show relief, freedom and fearlessness. Also, how trying something new and outside of your typical daily activities can help you in other aspects of your academic and career life. Sometimes you’ve just got to take that first step!

Article Design Strategy

My article gives off an aura of flowing, happy emotion with the Didot italics of “freedom” and “fearless”. Combined with the other type content and font, it almost gives the reader a bit of excitement to read how they can also find similar freedom like the girl depicted on the feature spread. I’d like to think it inspires some nervous excitement, in particular, as the deck head gives a little teaser into the game plan to overcoming your fears and finding success. The body copy type is Garamond (along with some other parts of the article, as it’s easy to read and elegant. It sets small so I was able to get more of the article into the jump spread. Gill Sans was used for the deck because it’s also easy to read and helped carry the feeling I created into the jump spread. I made sure to stick with the 3 fonts and incorporate them into the jump while also maintaining the blue color and fearless, freeing attitude of the feature throughout my photos. Consistency of these attributes made the article into one cohesive unit.

Style Sheet

Feature

Cover Headline (the) Garamond regular, 33.005/39.606, metrics kerning

Cover Headline (of) Garamond regular, 35.018/42.021, metrics kerning

Cover Headline (freedom, fearless) Didot italic, 96.585/115.902, metrics kerning

“om” of “freedom” Didot italic, 96.585/115.902, metrics kerning, tracking -20

Cover Headline (success) Garamond regular, 147.597/177.117, metrics kerning

“Succ” Garamond regular, 147.597/177.117, metrics kerning, tracking -20

Deck Head Gill Sans regular, 16/21, metrics kerning

Deck Head (expand, experiences, bolden, strides, success, no, fear, strong women, steps, freedom, success) Gill Sans regular, 17/21, metrics kerning

Bi-Line Author Garamond regular, 16/19.2, metrics kerning

Photo Credit Garamond regular, 12/14.4, metrics kerning

Jump

Body Copy Garamond regular, 10/13, metrics kerning

Drop Cap (T) Didot italic, 128.8/154.56, metrics kerning

Body Copy Headers Gill Sans regular, 13/13, metrics kerning

Side Bar Heading Didot italic, 35.565/42.677, metrics kerning

Side Bar Copy Gill Sans regular, 9.53/11.436, metrics kerning

Pull Quote Didot italic, 20.813/24.975, metrics kerning

Photo Captions Gill Sans regular, 8/10, metrics kerning

Folio Page Numbers Rockwell regular, 8/9.6, metrics kerning

Folio Magazine Name PortagolTC TT, 8/9.6, metrics kerning

Folio Issue Abadi MT Condensed Light regular, 8/9.6, metrics kerning

Document Grid

I chose a six-column grid to balance the economy with readability. I found the six-column to be flexible and allow me to select from a range of photos to incorporate. My top margin is 4p0 while my bottom is 4p1 to give more room for the folio. The left and right margins are 3p0 in order to make the magazine more inviting with a healthy amount of white space. “Held Together” will not be an extremely thick magazine and therefore I also selected the margin widths based on my choice for a perfect-bound magazine.

Sources

http://sdoutdoors.files.wordpress.com/2009/05/rockclimbing00024.jpg

http://farm1.static.flickr.com/81/222403868_d0f7491a98_o.jpg

http://www.ukresistance.co.uk/wp/wp-content/uploads/2009/09/wii-yoga-game-3.jpg

http://www.goodgreentips.com/wp-content/uploads/2009/04/woman-against-blue-sky-arms-high-simon-younes.jpg

Extras

Blue is calm and tranquil so I often used blue to express the release from stress and nerves resulting in one’s fear to step outside the box. The article also references taking that first dip of your toe into the water of whatever scares you. A beach scene with its water symbolizes this and the escape provided by that environment of the wind and the water. I complemented the blue with some more photos that use earthy colors such as brown.