I've noticed that many of the current event post done for this week revolve around color, as we have been talking about it in class. I wanted to do something a little different though mainly because I thought this was a pretty big deal. Sochi, Russia is the site for the 2014 Winter Olympic Games. Above is the recently released logo for the games, designed in part by Interbrand which is a company that determines the vale of brands, and it has a very noticeable feature. Right in the logo is the ".ru" conveying the fact that this logo is also a website for the games. Now, many companies and brands have made their logos websites as well. But this is the first time the Olympics has and it makes perfect sense for such a large international event for which they are trying to raise a lot of buzz, especially among the younger generations. Making the website a prominent feature is good for the current cyber-age and I think it will make the Olympics more popular. What do you think?
I wish they got rid of the ".ru"
ReplyDeleteIt takes away from the creative typography of the logo: if you look at "2014", it is "Sochi" upside down (without the 'c' of course). I think if someone wanted to find the website, it would be easy enough. They could just google Sochi 2014, and the first match would probably be Sochi2014.ru anyway