The Art Directors Club was formed to bring together layout artists, managers of art departments and art buyers to explore the role of art in advertising. The old logo (the one on the left) was said to have been designed based on an update of Albrecht Durer's signature as he was an appropriate model having had sold his commercial prints on the street directly to people instead of working on commission.
Personally, I feel that both logos do not do a good job of representing the group well. But if I had to choose between the two, the old logo makes more sense than the new one as the old logo has a story behind it. The new logo seems plain and uninteresting especially for a group that is meant to explore the role of art in advertising. The new logo is also misleading as it spells out the name of the club and may just end up confusing people who do not know of this club to think that the group is exclusive to art directors only.
Although the color of the new logo is striking, it is not relevant to the club at all. The typeface used in the new logo has no depth to it. While the old logo doesn't say much about the club, it is at least artsier than the new logo which will most likely attract people in the art field.
In a nutshell, both logos are not doing their job of representing the group's cause and the Art Directors Club NEED to come up with a better logo!
Source: Brand New
I think the first logo is a lot more creative and represents the group better. It definitely tells a story and peaks more of my interest. However, it can use some more color....
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