anne hathaway: in the raw / mag project

Magazine Identity & Readership:

I envisioned my magazine as literary and fashion based. I imagined is as a mix between Vogue & The New Yorker. My intended readers are women, targeted age (20-45). However, in contrast to Vogue, my magazine’s identity is foused heavily on social issue and justice – in combination with fashion.

Magazine Visual Identity:

I’m highly influenced by photographers such as Richard Avedon and Diane Arbus and I especially wanted to convey that through my feature and jump spreads. I really like the idea of the old-school feel of black and white and I was lucky enough to find a high resolution picture of Anne Hathaway to implement that. The personality I wanted to convey was very raw (hence my title), and honest. I chose a very stilling picture for my feature and it contained the feel I wanted to express in my magazine.

Article Visual Identity:

As an avid magazine reader, I knew that I was drawn into magazines that utilized a lot of white space. Also I wanted a dominating image that would captivate the raders if they were just flipping through the pages, like many people do. I wanted the article to be easy to read – making the readers feel at ease.

Article Design Strategy:

I chose to do my feature and jump spreads on Anne Hathaway. The article that I based my design on talked about the evolution and transformation of a post-break up Anne. In my magazine, I wanted to reflect the frank conversations she had with the interviewee in the essence of my magazine spreads. The types that I chose in my feature spread complemented the organic feel of the picture that I chose, ultimately bringing together a cohesiveness through the picture and type. The color that I chose also was very important in the process of me creating my spread. I knew that I wanted to go with a feminine color, to reflect the classy and composed stature Anne Hathaway possessed, but I didn’t want it to be too overwhelming. I chose a pinkish magenta that I searched through the color palette that I thought complemented Hathaway’s own personality but also would be different from the black and white in the background. These choices were implemented throughout my feature and also jump spreads. I carried the pinkish magenta color and typography throughout the drop caps in my article. I wanted to make sure that the article wasn’t drowning in the massive amount of text that it had. Overall, I designed my article spread with the idea of it being very clean and simple, yet classy and understated.

Style Sheet:

Cover Headline:

“In”-Eccentric, 128.125/153.75, metric, tracking none

“the”-Spring LP Std Light, 128.902 pt/(154.682 pt), metric, tracking none

“Raw”-Eccentric, 128.902 pt/ (154.682 pt), metric, tracking none

Cover Teaser: Cambria, 17/20.4, metric, tracking none

“Anne Hathaway”-Spring LP Std Light, 30/36, metric, tracking none

Author Credit: Cambria, 18/20.6, metric, tracking none

Body Text: Georgia, 9.5/13, metric, tracking none

Photo Credit: Cambria, 15/18, metric, tracking none

Jump Spread Pull Quotes: Orator Std Medium, 19/20, metric, tracking none

SideBar:

Headline: Palatino, 26/31, metric, tracking none

Headline Teaser: Cronos Pro, 12/12, metric, tracking none

Photo Captions: Gill Sans, 10/11, metric, tracking none

Document Grid:

Before settling on the 3 column grid, I tried experimenting with the 2 column, 4 column and even 5 column grids. I thought that the 3 column grid fit best with the design of my feature and jump spread. It wasn’t too overwhelming and classified the information in a clean way.

The margins that I adjusted were also reflective of the design of my layout. I wanted a significant amount of white space to allow for an easy-flow when readers were flipping through the magazine.

Sources:

I used 6 images throughout my magazine layout. I had two dominant image and 4 small images for my sidebar.

Anne Feature: http://ima.dada.net/image/2130729.jpg

Anne Jump: http://www.smokingincinema.com/wp-content/uploads/2009/05/anne_hathaway_smoking_001.jpg

Anne Sidebar 1: http://farm4.static.flickr.com/3165/2546297210_28d6c089c6.jpg

Anne Sidebar 2: http://musicfameandfashion.files.wordpress.com/2009/03/anne-hathaway.jpg

Anne Sidebar 3: http://2.bp.blogspot.com/_6p0MudPQEfs/ScltReAJCdI/AAAAAAAAAbk/ObH9bMs6vQw/s320/annehathaway-in-marchesa.jpg

Anne Sidebar 4: http://img2.timeinc.net/ew/dynamic/imgs/090223/Oscar-fashion/Anne-Hathaway_l.jpg

Extras:

I kept my color selections minimal because I wanted to maintain the cleanliness of the layout. I used the eyedropper tool and took out a grayish black color from the first picture and used it as the background color in my sidebar. The pink I created through the color wheel.