Introduction To The Graphic Arts GRA217.6a

Jillian Duff

Magazine Project

11/15/09

Magazine Identity & Readership

My magazine is called “Held Together” as it is a magazine targeted at up-and-coming professional women (young female adults about 19 to 24 years old). These are the soon-to-graduate or newly graduated women entering into the workforce that are also trying to find balance in their lives as they embark on their roads to success and adjust to all of the changes it encompasses. Throughout this entire transformation, they are trying to hold everything together. “Held Together” provides direction and articles for overall healthy well-being on this exciting road to achievement and independence. This includes educational as well as social, emotional and mental stories.

Magazine Visual Identity

Visually, I intend to convey a fun, but upward oriented tone. The personality of a carefree, but on target young female. I want to show how this is a magazine for much more than the sex-crazed female of Cosmo, for example. Its strength will provide insight and expose one to exciting opportunities.

Article Visual Identity

Visually I hope to convey the content as helpful and opportunistic. I want to show relief, freedom and fearlessness. Also, how trying something new and outside of your typical daily activities can help you in other aspects of your academic and career life. Sometimes you’ve just got to take that first step!

Article Design Strategy

My article gives off an aura of flowing, happy emotion with the Didot italics of “freedom” and “fearless”. Combined with the other type content and font, it almost gives the reader a bit of excitement to read how they can also find similar freedom like the girl depicted on the feature spread. I’d like to think it inspires some nervous excitement, in particular, as the deck head gives a little teaser into the game plan to overcoming your fears and finding success. The body copy type is Garamond (along with some other parts of the article, as it’s easy to read and elegant. It sets small so I was able to get more of the article into the jump spread. Gill Sans was used for the deck because it’s also easy to read and helped carry the feeling I created into the jump spread. I made sure to stick with the 3 fonts and incorporate them into the jump while also maintaining the blue color and fearless, freeing attitude of the feature throughout my photos. Consistency of these attributes made the article into one cohesive unit.

Style Sheet

Feature

Cover Headline (the) Garamond regular, 33.005/39.606, metrics kerning

Cover Headline (of) Garamond regular, 35.018/42.021, metrics kerning

Cover Headline (freedom, fearless) Didot italic, 96.585/115.902, metrics kerning

“om” of “freedom” Didot italic, 96.585/115.902, metrics kerning, tracking -20

Cover Headline (success) Garamond regular, 147.597/177.117, metrics kerning

“Succ” Garamond regular, 147.597/177.117, metrics kerning, tracking -20

Deck Head Gill Sans regular, 16/21, metrics kerning

Deck Head (expand, experiences, bolden, strides, success, no, fear, strong women, steps, freedom, success) Gill Sans regular, 17/21, metrics kerning

Bi-Line Author Garamond regular, 16/19.2, metrics kerning

Photo Credit Garamond regular, 12/14.4, metrics kerning

Jump

Body Copy Garamond regular, 10/13, metrics kerning

Drop Cap (T) Didot italic, 128.8/154.56, metrics kerning

Body Copy Headers Gill Sans regular, 13/13, metrics kerning

Side Bar Heading Didot italic, 35.565/42.677, metrics kerning

Side Bar Copy Gill Sans regular, 9.53/11.436, metrics kerning

Pull Quote Didot italic, 20.813/24.975, metrics kerning

Photo Captions Gill Sans regular, 8/10, metrics kerning

Folio Page Numbers Rockwell regular, 8/9.6, metrics kerning

Folio Magazine Name PortagolTC TT, 8/9.6, metrics kerning

Folio Issue Abadi MT Condensed Light regular, 8/9.6, metrics kerning

Document Grid

I chose a six-column grid to balance the economy with readability. I found the six-column to be flexible and allow me to select from a range of photos to incorporate. My top margin is 4p0 while my bottom is 4p1 to give more room for the folio. The left and right margins are 3p0 in order to make the magazine more inviting with a healthy amount of white space. “Held Together” will not be an extremely thick magazine and therefore I also selected the margin widths based on my choice for a perfect-bound magazine.

Sources

http://sdoutdoors.files.wordpress.com/2009/05/rockclimbing00024.jpg

http://farm1.static.flickr.com/81/222403868_d0f7491a98_o.jpg

http://www.ukresistance.co.uk/wp/wp-content/uploads/2009/09/wii-yoga-game-3.jpg

http://www.goodgreentips.com/wp-content/uploads/2009/04/woman-against-blue-sky-arms-high-simon-younes.jpg

Extras

Blue is calm and tranquil so I often used blue to express the release from stress and nerves resulting in one’s fear to step outside the box. The article also references taking that first dip of your toe into the water of whatever scares you. A beach scene with its water symbolizes this and the escape provided by that environment of the wind and the water. I complemented the blue with some more photos that use earthy colors such as brown.