Monday, October 11, 2010
More than Just Magazines
Considering the decline of media publication in the U.S. such as in the magazine industry and newspaper industry, it is a good idea for companies to find ways to promote their publication, such as the magazines here in Spain do. It is a great marketing technique and has definitely convinced me to buy magazines in Spanish that I won´t be able to comprehend fully. Rather than raise its costs and shorten magazine lengths and their quality like some of the U.S. magazines have done, media publications should figure out ways to work with other companies to do promotions and make their product more than just about its one issue of the month; they should make consumers feel much better about spending money for the magazine and feel like they got their money´s worth.
Monday, October 4, 2010
The Strike was not so Striking
The strike this past Wednesday was really uneventful. I admit, I expected something epic. I expected traffic jams, jammed-packed subways, over-crowded buses, and most of all, I expected school to closed down because all the teachers made it sound like the world was ending. On the contrary, it was another normal day going to school. Unfortunately for us students, we did not really get to experience something epic like it seemed like it could have been. I haven´t seen a real strike in the U.S.A and I hoped media would cover the strike greatly and not only cover the stories, but help spread the news for workers to go on strike. According to the Reuters website, ¨Zapatero cut civil servants' wages by 5 percent as part of an austerity package after investors drove up Spanish borrowing costs earlier this year over fears the country could be heading for a debt crisis that would trigger a Greek-style bailout.¨ For a wage cut as much as five percent, I would think that more of the Spanish population would have been outraged.
According to Reuters Website, “Trade unions said 10 million people, or more than half the workforce, walked off their jobs, but the government said less than 10 percent of public administration workers and 20 percent of Madrid transportation workers were on strike.” I did not think numbers were this high because I did not see any remote of trouble when I walked to the metro in the morning nor did I have a problem going home after school. But most of all I thought the strike was not a big deal and really did not prove a point to Americans such as myself. According to Western Europe analyst at ControlRisks, ¨The Spanish protest doesn't seem to be large enough to really change anyone's view, either in the market or amongst the Spanish people." I too felt as though the strike did not make much of an impact and was weak. Perhaps the next strike will make more of a difference.
Monday, September 20, 2010
Nudity and The Simpsons
One show that I´ve seen here in Spain, once in Toledo and once in Ibiza is The Simpsons. I am not sure why this show is so popular here, however I´ve tried to see why it might be so appealing to Spain. The Simpsons in America is a blunt show in terms of its
dialouge and the events that occur. Since the Spanish people are very direct in their way of manner, I realized this aspect of the show might be appealing to them. What was also interesting was that according to my friend who is fluent in Spanish, the dialouge of the show in Spanish was a lot harsher and direct than it usually would be in America. It was as if they took the American version and changed the words to make the show even more vulgar.
I am trying to get more into the tv shows here in Spain as well as the magazines to find more interesting qualities that I can learn about however it´s been difficult to follow the media here because aside from the language barrier, I haven´t had any interest in reading the newspapers here. I will try to watch more tv and read more through the internet for more exposure to Spanish media.
Monday, September 13, 2010
The Beginning of GRA 345.1
The first thing I noticed about the media here in Spain is that it is liberal and opinionated; the media really has no restrictions to how one-sided an argument can be. The newspapers themselves are outwardly left-sided or right-sided, a few being neutral as well. While the newspapers outwardly choose a political stance, the journalists also are not hesitant to fully support or criticize an event, person, or political decision. This is really far from how the news works in the United States where news must be indifferent to sides in order to be valid and credible. U.S. journalists practice the form of writing that tells a story based strictly on facts.
The lack of censorship in Spanish media was also very surprising. I have seen many gossip magazine covers here with topless women on the front cover. Although these women may be on the beach, American media uses censorship even in gossip magazines to avoid vulgar pictures in the media and any sort of nudity. It may be because while America acknowledges sex and sexuality as a big part of our culture, it still feels the need to oppress it in its media. Spain on the other hand embraces sexuality and sex as part of the culture and really finds no need to deny its presence through its media. As of my first month here in Spain, these are the biggest things I have learned and I hope the longer I live here the more I will be able to open my eyes to even more things.
Thursday, April 1, 2010
Friday, December 11, 2009
hasta luego baby
C'est la vie.